Is your small business facing big challenges when trying to go digital? You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of social media presence or online…
It’s no secret: as a marketer, whatever you put on social media is out there for the world to see. But could relying on social media for marketing put your digital marketing assets at risk? Google Plus recently announced it’s shutting down operations of the consumer (personal) version of Google+, prompting users to download their…
Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency. Part of today’s marketing includes SEO…
It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses. This is an opportunity missed…
Which is more crucial, the acquisition of new customers, or the retention of existing ones? This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric; directing time, labour, and resources…
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing like generals going into battle…
The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention. If you want to increase your odds of small business success, the…
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting calls that started with ‘ I…
Are you tired of competitors outranking you on search engines? Does your small business offer a better product/service, yet you find competitors consistently rank higher than you in search engine ranking placements? The problem might be that you are overlooking some of the basics of search engine optimisation (SEO). Small tweaks to your website can…
In our fast-paced, digital world, it’s essential to make your mark and establish a presence through different online and social media platforms. Every day in the tourism and small business worlds there is a lot to prioritise with your marketing efforts. Master digital storytelling is another way to help your business expand these efforts, its…
