New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing strategies. Small business marketers (SBMs)…
SEO Basics for Beginners – What Search Engine Optimization is & How it Works
Are you attempting to build a name for yourself as a thought leader within your space? Do you craft content to share your expertise with others and establish a strong digital footprint for keywords relevant to your market? Whether you are a small business owner using content marketing to grow your company or a part-time…
You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers & any unsightly foliage and…
Digital Marketing for Small Business? Is your small business facing big challenges when trying to go digital? You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of…
It’s no secret: as a marketer, whatever you put on social media is out there for the world to see. But could relying on social media for marketing put your digital marketing assets at risk? Google Plus recently announced it’s shutting down operations of the consumer (personal) version of Google+, prompting users to download their…
Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency. Part of today’s marketing includes SEO…
It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses. This is an opportunity missed…
Which is more crucial, the acquisition of new customers, or the retention of existing ones? This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric; directing time, labour, and resources…
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing like generals going into battle…
