Analytics can help drive better marketing decisions, sales and business intelligence. The website analytical data at your fingertips has the power to provide key information about your website traffic and how it fits into your overall digital strategy.
What online marketing tactics do you have in place to boost your e-commerce sales? Millions of people type billions of searches into engines like Google or ask their AI-enabled device for the answer every day. Online marketing is about getting a slice of that pie. You do it by getting
As marketing technologies, channels, and platforms evolve, the skill sets of small business owners and professionals must also evolve to be able to plan and execute an effective digital marketing strategy successfully.
Technology has enabled marketing strategies to improve at a colossal rate. However, there are still a lot
As a small business owner, it’s important to realise that offering great products/services isn’t always enough. Today’s marketing environment is noisy and crowded. It’s like standing in a packed MCG on grand final day pre-COVID where everyone is shouting at once. The excellent news is mastering online marketing for small
Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you
If you missed my earlier blog post on how to virtually hug your visitors, you can catch up here, because we’re diving a little deeper in this guide to visitor servicing to explore into what it takes to create happily, repeat customers and what the visitor experience should look and function like in today’s world of smartphones and digital media.
New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing
SEO Basics for Beginners – What Search Engine Optimization is & How it Works
As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my
Are you attempting to build a name for yourself as a thought leader within your space? Do you craft content to share your expertise with others and establish a strong digital footprint for keywords relevant to your market?
Whether you are a small business owner using content marketing to grow
You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers
Is your small business facing big challenges when trying to go digital?
You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of
It’s no secret: as a marketer, whatever you put on social media is out there for the world to see. But could relying on social media for marketing put your digital marketing assets at risk?
Google Plus recently announced it’s shutting down operations of the consumer (personal) version of Google+,
Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency.
It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses.
Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric;
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing
The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention.
If you want to increase your odds
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting
Are you tired of competitors outranking you on search engines?
Does your small business offer a better product/service, yet you find competitors consistently rank higher than you in search engine ranking placements?
The problem might be that you are overlooking some of the basics of search engine optimisation (SEO). Small