Beginner’s Guide to AI Optimisation Introduction: Why AI Optimisation Starts With Your Website The Three Layers of Modern Search Layer 1: Search Engine Optimisation, Your Source of Truth Layer 2: Search Everywhere, Building Trust Across Platforms Layer 3: Artificial Intelligence Optimisation (AIO), Being Chosen by AI Why Your Website Is Still Your Greatest Asset E-E-A-T…
Discover how digital accessibility can boost your SEO, attract more customers, and make your business genuinely welcoming for everyone.
The Journey to Accessible Digital Design In the early days of the Institute of Excellence, I launched a groundbreaking Digital Accessibility initiative for its time titled “SocialAbility and the Use of Social Media for Community Health Workers.” This session, first presented in November 2016, aimed to empower Yarra Ranges Council community health workers to leverage…
Navigating the rapidly evolving landscape of digital marketing and Search Engine Optimisation (SEO) has been a cornerstone of my journey and the many businesses we have supported at the Institute of Excellence. Over the past decade, I have dedicated myself to mastering the intricacies of SEO and digital content creation, building a robust online presence…
8 Content Marketing Tactics to Boost E-Commerce Sales What online marketing tactics do you have in place to boost your e-commerce sales? Millions of people type billions of searches into engines like Google or ask their AI-enabled device for the answer every day. Online marketing is about getting a slice of that pie. You do…
As marketing technologies, channels, and platforms evolve, the skill sets of small business owners and professionals must also evolve to be able to plan and execute an effective digital marketing strategy successfully. Technology has enabled marketing strategies to improve at a colossal rate. However, there are still a lot of fundamental principles that businesses of…
As a small business owner, it’s important to realise that offering great products/services isn’t always enough. Today’s marketing environment is noisy and crowded. It’s like standing in a packed MCG on grand final day pre-COVID where everyone is shouting at once. The excellent news is mastering online marketing for small business means having many new…
Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you think and this SEO for…
If you missed my earlier blog post on how to virtually hug your visitors, you can catch up here, because we’re diving a little deeper in this guide to visitor servicing to explore into what it takes to create happily, repeat customers and what the visitor experience should look and function like in today’s world of smartphones and digital media.
New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing strategies. Small business marketers (SBMs)…
