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Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

Digital Marketing for Small Business - Quick SEO Tips You Need to Know

Digital Marketing for Small Business: Quick SEO Tips You Need to Know

Are you tired of competitors outranking you on search engines?
Does your small business offer a better product/service, yet you find competitors consistently rank higher than you in search engine ranking placements?
The problem might be that you are overlooking some of the basics of search engine optimisation (SEO). Small

Digital Storytelling to Inspire Action in Your Tourism Business

In our fast-paced, digital world, it’s essential to make your mark and establish a presence through different online and social media platforms. Every day in the tourism and small business worlds there is a lot to prioritise with your marketing efforts. Master digital storytelling is another way to help your

Benefits of Blogging for Your Tourism Business

One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to