8 Content Marketing Tactics to Boost E-Commerce Sales What online marketing tactics do you have in place to boost your e-commerce sales? Millions of people type billions of searches into engines like Google or ask their AI-enabled device for the answer every day. Online marketing is about getting a slice of that pie. You do…
As marketing technologies, channels, and platforms evolve, the skill sets of small business owners and professionals must also evolve to be able to plan and execute an effective digital marketing strategy successfully. Technology has enabled marketing strategies to improve at a colossal rate. However, there are still a lot of fundamental principles that businesses of…
As a small business owner, it’s important to realise that offering great products/services isn’t always enough. Today’s marketing environment is noisy and crowded. It’s like standing in a packed MCG on grand final day pre-COVID where everyone is shouting at once. The excellent news is mastering online marketing for small business means having many new…
Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you think and this SEO for…
If you missed my earlier blog post on how to virtually hug your visitors, you can catch up here, because we’re diving a little deeper in this guide to visitor servicing to explore into what it takes to create happily, repeat customers and what the visitor experience should look and function like in today’s world of smartphones and digital media.
New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing strategies. Small business marketers (SBMs)…
SEO Basics for Beginners – What Search Engine Optimization is & How it Works
As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my own little brush with influencer…
Are you attempting to build a name for yourself as a thought leader within your space? Do you craft content to share your expertise with others and establish a strong digital footprint for keywords relevant to your market? Whether you are a small business owner using content marketing to grow your company or a part-time…
You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers & any unsightly foliage and…
