Transformation Strategy In The Age of COVID

As a business leader, “change” is likely the only constant you manage. Throw in a pandemic, and change IS the only constant you are driving right now. It is a valid point that with change, comes opportunity. In the age of Covid-19 however, any opportunity calls for a transformation strategy.

Mastering Online Marketing for Small Business

As a small business owner, it’s important to realise that offering great products/services isn’t always enough. Today’s marketing environment is noisy and crowded. It’s like standing in a packed MCG on grand final day pre-COVID where everyone is shouting at once. The excellent news is mastering online marketing for small

The Art of Being Findable – SEO for (Non-Techie) Small Business

Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you

5 Essential Digital Marketing Strategies for Small Business Marketers

5 Essential Digital Marketing Strategies for Small Business Marketers

New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing

Build excellence

Want to Build Excellency in Customer Service? Leave Nothing to Chance

The best airlines experience flight delays. World-class restaurants send out wrong orders. And logistics providers could very well lose that important parcel you’re expecting.The truth is that no business or brand is immune to error. But perfection isn’t what builds excellency in a brand. Rather, it’s about meticulously planning every detail to prevent issues from occurring in the first place, and then anticipating what could go wrong and tailoring an appropriate response that will make your customers trust you even more.

8 Critical Elements of a Successful Website

8 Critical Elements of a Successful Website

A professional website is one of the most valuable assets your business will ever own. It’s the anchor of your entire digital identity, putting context to your company and helping visitors leap becoming a customer.

Business Growth

Building Business Intelligence and Growing What You Started

According to the Australian Bureau of Statistics, an excess of 60 per cent of small businesses stop working within the first three years of startup. It’s an unimaginably overwhelming figure, and it’s something that is tossed at numerous an energetic businessman who announces to the world that he/she is going to begin a new business venture.

Entrepreneurial DNA

How to Unleash Your Entrepreneurial DNA

4 Australian entrepreneurs weigh in on how to overcome the most significant challenges standing between you and the next level.Coming up with a rock star idea is tough enough, but entrepreneurs know it’s only the first of many problems. Ultimately, your ability to get people to listen and act on your solution can be the difference between success and spinning your wheels.If you’ve made it this far, you already have the entrepreneurial spirit inside of you. Now, it’s time to channel your intrapreneur and build your talent and culture that will help you continue to innovate and stay relevant. Start with the brainpower of these four entrepreneurs who once travelled your same path from startup to stardom.

International Tourism

Tapping into International Tourism

Australia’s tourism industry is booming, but domestic travellers only make up about 65% of it. International visitors remain one of the biggest opportunities for businesses in Australia’s tourism industry. Accounting for more than 10% of the country’s total exports and more than $40 billion in spend in 2018 alone if

Let's talk strategy: Are you playing to play or playing to win?

Playing to Win: A Different Approach to Strategy for Your Business

Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down

5 Psychological Benefits You Gain from a Strong Business Network

Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am

Customer Love: The Must-Have Requirement for a Better Customer Experience

Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.”  We are in the “Age of the Customer”, where businesses have become customer-centric;

How To Create A Killer Facebook Marketing Strategy With These 5 Tips

If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing

Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

Empowering Women - Celebrating Australian Female Rule Breakers

Empowering Women: Celebrating Australian Female Rule Breakers

International Women's Day has me thinking of female entrepreneurial, humanitarian Aussie rule breakers who I have met and admired up close and from afar. It is with pleasure to compile this list of ten Australian women who have moved the needle in their respective fields and paved the way forward for

Benefits of Blogging for Your Tourism Business

One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to

What would you do if someone said this to you?

Spending some time with the big Fish reminded me of a simple story about a fisherman in a village who catches enough to provide for his family. He has enough time for family, for friends, for activities, etc. A business man goes to him and tells him if he catches more

To do what you love you gotta do some stuff that you loathe…

This morning I ran. Since transitioning from employee to flying solo in business life I haven’t run at all. Kids, clients, opportunities, housework, homework, deadlines and idea seizures popping off like tiny grenades in my head has wiped my running ritual off the agenda. When it was a ritual and part

People don’t buy what you do…

People don't buy what you do...they buy WHY you do it! This was the key message from global brand master Peter Economides during a series of lectures around Melbourne this week. Mr Economides was integral to the re-branding of Apple in the late nineties and the mastermind behind the  'think

Women’s Business

Last night the Honourable Louise Asher MP hosted a ‘Women in International Business’ networking event in Mumbai, India sponsored by WE Connect International. The purpose of this event was to give Indian and Victorian women an opportunity to build the foundation of solid relationships and collaboration to further contribute to

5 Easy Steps to Becoming a Published Author

Last Friday I had a call from my publisher to tell me my book ‘Adventures of a Balloon Girl‘ was not only ready it was delivered to my door step. I was not home at the time and I was glad. Suddenly I didn’t feel ready to see it, to

On the shoulders of giants – do you have a mentor?

One of the greatest scientists of his time, Sir Isaac Newton, once said, “If I have seen further than other men it is because I have stood on the shoulders of giants”. Standing on the shoulders of those we respect, admire and who are achieving the results that we aspire

Getting clear on your purpose – your BIG why?

My new book Adventures of a Balloon Girl is a book about achieving excellence in small business as I reflect and share my journey managing Victoria’s leading ballooning company, Global Ballooning. Over the coming weeks I will unveil each chapter with a series of inspired blogs and videos.

In Chapter one

5 Success Principles of NLP

Neuro Linguistic Programming (NLP) consists of very effective techniques that give you back choices that you didn’t know you had. Even more than that, it is an attitude of curiosity, of wanting to learn new things, and explore possibilities. In order for anything from NLP to be successfully applied, there

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