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5 Psychological Benefits You Gain from a Strong Business Network

Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am

Customer Love: The Must-Have Requirement for a Better Customer Experience

Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.”  We are in the “Age of the Customer”, where businesses have become customer-centric;

How To Create A Killer Facebook Marketing Strategy With These 5 Tips

If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing

Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

Empowering Women - Celebrating Australian Female Rule Breakers

Empowering Women: Celebrating Australian Female Rule Breakers

International Women's Day has me thinking of female entrepreneurial, humanitarian Aussie rule breakers who I have met and admired up close and from afar. It is with pleasure to compile this list of ten Australian women who have moved the needle in their respective fields and paved the way forward for

Benefits of Blogging for Your Tourism Business

One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to

What would you do if someone said this to you?

Spending some time with the big Fish reminded me of a simple story about a fisherman in a village who catches enough to provide for his family. He has enough time for family, for friends, for activities, etc. A business man goes to him and tells him if he catches more

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