Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing,
Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am
Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric;
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting