LinkedIn

LinkedIn 101: Beginners Guide for Professionals and Students

LinkedIn has fast become the social media networking tool of choice for a variety of reasons. Businesses across the globe are tapping into LinkedIn as a business growth tool for networking, marketing, and building professional credibility. Whether you are a seasoned professional or student in this quick LinkedIn Beginners Guide

How to Turbocharge Your Marketing with Micro-Influencers

As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my

10 Reasons Why Instagram Is Important For Your Business

Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses.

Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and

How To Create A Killer Facebook Marketing Strategy With These 5 Tips

If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing

Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

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