How to Plan and Execute an Effective Digital Marketing Strategy

As marketing technologies, channels, and platforms evolve, the skill sets of small business owners and professionals must also evolve to be able to plan and execute an effective digital marketing strategy successfully.

Technology has enabled marketing strategies to improve at a colossal rate. However, there are still a lot

Chit Chat Series from the Young Tourism Network: Despina Karatzias

The Young Tourism Network (YTN) is a not-for-profit organisation which opens a network relevant to those in the tourism, travel, hospitality, events and accommodation sectors. It gives individuals the opportunity to learn and grow through professional development workshops and networking opportunities, gaining valuable knowledge and building strong relationships across the

The Art of Being Findable – SEO for (Non-Techie) Small Business

Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you

5 Essential Digital Marketing Strategies for Small Business Marketers

5 Essential Digital Marketing Strategies for Small Business Marketers

New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing

LinkedIn

LinkedIn 101: Beginners Guide for Professionals and Students

LinkedIn has fast become the social media networking tool of choice for a variety of reasons. Businesses across the globe are tapping into LinkedIn as a business growth tool for networking, marketing, and building professional credibility. Whether you are a seasoned professional or student in this quick LinkedIn Beginners Guide

How to Turbocharge Your Marketing with Micro-Influencers

As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my

10 Reasons Why Instagram Is Important For Your Business

Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses.

Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and

How To Create A Killer Facebook Marketing Strategy With These 5 Tips

If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing

Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

6 Ways to Grow Your Instagram Influence

5 Ways to Grow Your Instagram Influence

 

If you don’t have time to read, here is a short video summary 🙂
Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only

10 Tips to Protect Your Facebook Account and Your Business

Facebook has been in the headlines for all the wrong reasons. Following questions from a recent social media class I delivered recently, on what this means for the future of Facebook I thought I would share with you my thoughts as well as '10 Tips to Protect Your Facebook Account
Blogging and Social Media Retreat

Blogging and Social Media Retreat Experience

Typically when I go away, I pack at least three books, my journal and my laptop (because a holiday is a great time to catch up on work!) and load up my Kindle with more 'just in case' books! 2005 was the last time I read a non-fiction book. It

Benefits of Blogging for Your Tourism Business

One of the many things I love about developing training programs is the research phase. There are many benefits to blogging for tourism and I get ridiculously excited when I see it in practice. I am always on the look out for best practice examples of businesses going above and beyond to

Confessions of a start up…launching like the Elon!

Elon Musk’s biography is my latest read. If you are not familiar with Musk, he is the brainchild behind PayPal, his second successful company. Yes, second. Before starting Paypal, Elon, began his first business in 1995 called Zip2 with a loan from his father for $28,000. It was acquired by

5 Ways to Build a Strong Online Reputation

A strong online reputation is one of the greatest secrets to succeeding as an online businessman or as a local business owner. With different platforms which offer business a medium to creating and building a reputation online, the key to succeeding is not just in creating an online reputation but

3 Steps to Decoding Your Digital Marketing

3 Steps to Decoding Your Digital Marketing How is your marketing going? Are you clear on your objectives? Have a clear plan or are you just flat out busy and just don't have time for that? The thing is as soon as you get used to one thing - bam

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