LinkedIn has fast become the social media networking tool of choice for a variety of reasons. Businesses across the globe are tapping into LinkedIn as a business growth tool for networking, marketing, and building professional credibility. Whether you are a seasoned professional or student in this quick LinkedIn Beginners Guide
As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my
The rise of online search and the ongoing evolution of digital marketing has had a profound effect on the tourism industry to such an extent that it has become by far the most crucial tool for any travel and tourism business.
At the same time, businesses need to realise
The day to day running and managing a business faces a lot of challenges and competition. Any person that has started their own business can empathise why 50 per cent of all businesses fail within five years. You may be a seasoned and stable company or a new business that
With its ability to reach nearly 3 billion people globally, social media is an effective platform on which to promote your business. By posting content and engaging with users on social media, you’ll attract more customers to your business. To succeed with social media marketing, though, you’ll need to avoid
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing,
Something that has stuck with me about reputation management is that your reputation is what others say about you. Your character is who you really are. Responding to customer reviews is an important step to protecting both your business online reputation and your character.
In a recent study titled ‘How
Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses.
Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting