institute of small business

Empowering Excellence in Small Business

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At the Institute of Excellence, IGNITE embodies our guiding principles, shaping our mission and our community’s aspirations. It stands for Innovation, Growth, Nurture, Integrity, Tenacity, and Empathy—each representing a cornerstone of our approach to empowering the tourism and small business sectors. These principles guide us to foster a supportive environment where creativity flourishes, ethical practices are paramount, and sustainable growth is achieved through resilience and a deep commitment to fairness, accessibility, and environmental responsibility. IGNITE is our commitment to lighting the path to excellence for our community.


IGNITE emphasises a commitment to innovative and ethical progress underpinned by a strong sense of empathy towards people and the planet.

Innovation: Driving forward with creative solutions and breakthrough ideas.
Growth: Promoting continuous personal and professional advancement.
Nurture: Supporting the well-being of our community and environment.
Integrity: Committing to honesty, transparency, and ethical practices.
Tenacity: Demonstrating resilience and determination in facing challenges.
Empathy: Championing fair treatment and equal opportunities for all, deeply committed to sustainability, accessibility and environmental responsibility.