Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing,
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting
2018 marks the tenth year anniversary of Melbourne Tourism Leadership Program (MTLP), the greatest leadership program the industry has seen. Last night Destination Melbourne celebrated this milestone at the stunning Hamer Hall. It was the greatest honour to have experienced first hand the MTLP magic in 2012. The even greater
Australian Tourism Awards 2018 has kicked off to a flying start! Nominations are open around the country, and if you are a tourism business or professional, this is a great time to start thinking about putting your hat in the ring for anyone of your states categories.
Over the
