I have started from zero three times, on YouTube in 2009, the podcast in 2016 and TikTok two years ago, and this is exactly what I did each time. Pick one channel, one audience and one offer, show up daily for 30 days and track three numbers. Includes the verified Australian data, the research on what actually makes a habit stick, the AI prompts that cut the workload, and a free template to fill in.
If you scored low on the Intelligence pillar of the IGNITE audit, this is for you. A 90-day business planning rhythm is the practical operating layer inside your annual plan. Here is how to build one, with a free Word document template you can use today.
At the start of most of my workshops I ask who has a written business plan. In a room of twenty, maybe one hand goes up. Not because people do not care, but because the format was built for banks. Here is a one-page business plan for small business owners that takes 90 minutes.
Destination Australia 2026 delivered more than keynote energy it handed tourism operators and destinations a clear set of signals about where Australian tourism is heading. This post takes the seven most actionable lessons from the Melbourne hosted national conference and turns each one into a specific next step you can apply to your business or region this week. From AI-driven discovery and sports tourism to the Green and Gold Promise, the modern Chinese visitor market, and what MECCA’s Bourke Street flagship teaches us about experience design, here’s what matters and what to do next.
Beginner’s Guide to AI Optimisation Introduction: Why AI Optimisation Starts With Your Website The Three Layers of Modern Search Layer 1: Search Engine Optimisation, Your Source of Truth Layer 2: Search Everywhere, Building Trust Across Platforms Layer 3: Artificial Intelligence Optimisation (AIO), Being Chosen by AI Why Your Website Is Still Your Greatest Asset E-E-A-T…
Discover how digital accessibility can boost your SEO, attract more customers, and make your business genuinely welcoming for everyone.
The Journey to Accessible Digital Design In the early days of the Institute of Excellence, I launched a groundbreaking Digital Accessibility initiative for its time titled “SocialAbility and the Use of Social Media for Community Health Workers.” This session, first presented in November 2016, aimed to empower Yarra Ranges Council community health workers to leverage…
2024 Australian Regional Tourism Convention As Australia’s regional tourism industry faces both incredible opportunities and significant challenges, there’s never been a better time to gather with industry leaders, exchange ideas, and find innovative ways to elevate your regional destination. That’s why I’m thrilled to announce that I’ll be attending and partnering with the team delivering…
Navigating the rapidly evolving landscape of digital marketing and Search Engine Optimisation (SEO) has been a cornerstone of my journey and the many businesses we have supported at the Institute of Excellence. Over the past decade, I have dedicated myself to mastering the intricacies of SEO and digital content creation, building a robust online presence…
Moonraker Dolphin Swims’ inspiring story is about Managing Director Torie Mackinnon, who recently appeared on the Tourism Hub Podcast – Exploring Family Tourism Business Success with Torrie Mackinnon of Moonraker Dolphin Swims and got me thinking about the benefits of family-run businesses in Australia. Family-run businesses hold a unique charm and resilience that often set…
