As a business leader, “change” is likely the only constant you manage. Throw in a pandemic, and change IS the only constant you are driving right now. It is a valid point that with change, comes opportunity. In the age of Covid-19 however, any opportunity calls for a transformation strategy.
As marketing technologies, channels, and platforms evolve, the skill sets of small business owners and professionals must also evolve to be able to plan and execute an effective digital marketing strategy successfully.
Technology has enabled marketing strategies to improve at a colossal rate. However, there are still a lot
The Young Tourism Network (YTN) is a not-for-profit organisation which opens a network relevant to those in the tourism, travel, hospitality, events and accommodation sectors. It gives individuals the opportunity to learn and grow through professional development workshops and networking opportunities, gaining valuable knowledge and building strong relationships across the
As a small business owner, it’s important to realise that offering great products/services isn’t always enough. Today’s marketing environment is noisy and crowded. It’s like standing in a packed MCG on grand final day pre-COVID where everyone is shouting at once. The excellent news is mastering online marketing for small
Rest assured you don’t have to be a tech geek to know how Search Engine Optimisation (SEO) can drive traffic to your website, increase awareness, build demand, authority, and trust. But, to reap these rewards, you must understand how SEO works. Don’t worry, the art of findability is less complicated than you
If you missed my earlier blog post on how to virtually hug your visitors, you can catch up here, because we’re diving a little deeper in this guide to visitor servicing to explore into what it takes to create happily, repeat customers and what the visitor experience should look and function like in today’s world of smartphones and digital media.
New businesses spring up every day in Australia, and unfortunately, research shows us many disappear almost as fast. Assuming there’s a practical idea backed up by proper investment and a sound business plan, a core reason for small business closing their doors is a failure to grasp essential digital marketing
Starting your business venture can feel like an insurmountable hill of complex tasks and unexplored territory. I remember the day I set on my journey of starting my own business five years ago. Knowing which foot to put forward first was integral and paralysingly overwhelming when looking to
Hugging your visitor is a metaphor for delivering exceptional customer service. Synonymous with the word exceptional include rare, extraordinary, excellent and superior. No matter what industry or service you’re in, your customers all want the same thing. An enjoyable experience during which their needs and concerns are your
Instagram is carrying out a social media experiment to perceive what happens when it hides the number of likes on photos and other posts. If you have an Instagram account, you’ll get the opportunity to see the numbers, however, your followers won’t – at least, not automatically. They will almost
The best airlines experience flight delays. World-class restaurants send out wrong orders. And logistics providers could very well lose that important parcel you’re expecting.The truth is that no business or brand is immune to error. But perfection isn’t what builds excellency in a brand. Rather, it’s about meticulously planning every detail to prevent issues from occurring in the first place, and then anticipating what could go wrong and tailoring an appropriate response that will make your customers trust you even more.
LinkedIn has fast become the social media networking tool of choice for a variety of reasons. Businesses across the globe are tapping into LinkedIn as a business growth tool for networking, marketing, and building professional credibility. Whether you are a seasoned professional or student in this quick LinkedIn Beginners Guide
A professional website is one of the most valuable assets your business will ever own. It’s the anchor of your entire digital identity, putting context to your company and helping visitors leap becoming a customer.
According to the Australian Bureau of Statistics, an excess of 60 per cent of small businesses stop working within the first three years of startup. It’s an unimaginably overwhelming figure, and it’s something that is tossed at numerous an energetic businessman who announces to the world that he/she is going to begin a new business venture.
4 Australian entrepreneurs weigh in on how to overcome the most significant challenges standing between you and the next level.Coming up with a rock star idea is tough enough, but entrepreneurs know it’s only the first of many problems. Ultimately, your ability to get people to listen and act on your solution can be the difference between success and spinning your wheels.If you’ve made it this far, you already have the entrepreneurial spirit inside of you. Now, it’s time to channel your intrapreneur and build your talent and culture that will help you continue to innovate and stay relevant. Start with the brainpower of these four entrepreneurs who once travelled your same path from startup to stardom.
Australia’s tourism industry is booming, but domestic travellers only make up about 65% of it. International visitors remain one of the biggest opportunities for businesses in Australia’s tourism industry. Accounting for more than 10% of the country’s total exports and more than $40 billion in spend in 2018 alone if
SEO Basics for Beginners – What Search Engine Optimization is & How it Works
As many advertising techniques can struggle to engage audiences, one method that is proving to be highly effective is influencer marketing. One of the biggest challenges though is finding the right partners to work with to promote your brand. That is until the rise of the micro-influencer, particularly after my
If you are searching for inspiration on how to win in business, consider reading one of these fifteen billionaire biographies and powerful must-read books for insights on success in both business and in life.
While many of the names on this list are well known, a few might be
The rise of online search and the ongoing evolution of digital marketing has had a profound effect on the tourism industry to such an extent that it has become by far the most crucial tool for any travel and tourism business.
At the same time, businesses need to realise
Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down
Are you attempting to build a name for yourself as a thought leader within your space? Do you craft content to share your expertise with others and establish a strong digital footprint for keywords relevant to your market?
Whether you are a small business owner using content marketing to grow
The day to day running and managing a business faces a lot of challenges and competition. Any person that has started their own business can empathise why 50 per cent of all businesses fail within five years. You may be a seasoned and stable company or a new business that
You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers
With its ability to reach nearly 3 billion people globally, social media is an effective platform on which to promote your business. By posting content and engaging with users on social media, you’ll attract more customers to your business. To succeed with social media marketing, though, you’ll need to avoid
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing,
Is your small business facing big challenges when trying to go digital?
You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of
It’s no secret: as a marketer, whatever you put on social media is out there for the world to see. But could relying on social media for marketing put your digital marketing assets at risk?
Google Plus recently announced it’s shutting down operations of the consumer (personal) version of Google+,
Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency.
Something that has stuck with me about reputation management is that your reputation is what others say about you. Your character is who you really are. Responding to customer reviews is an important step to protecting both your business online reputation and your character.
In a recent study titled ‘How
Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses.
Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and
Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am
It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses.
Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric;
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing
The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention.
If you want to increase your odds
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting
If you don’t have time to read, here is a short video summary 🙂
Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only