Implementing effective ‘Playing to Win Strategies’ beyond the SWOT analysis has consumed me over many years of managing businesses. Talking about strategy this week has been prompted by the recent news that one of my favourite organisations to work with on many different levels, Destination Melbourne, will be winding down
Are you attempting to build a name for yourself as a thought leader within your space? Do you craft content to share your expertise with others and establish a strong digital footprint for keywords relevant to your market?
Whether you are a small business owner using content marketing to grow
The day to day running and managing a business faces a lot of challenges and competition. Any person that has started their own business can empathise why 50 per cent of all businesses fail within five years. You may be a seasoned and stable company or a new business that
You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers
With its ability to reach nearly 3 billion people globally, social media is an effective platform on which to promote your business. By posting content and engaging with users on social media, you’ll attract more customers to your business. To succeed with social media marketing, though, you’ll need to avoid
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing,
Is your small business facing big challenges when trying to go digital?
You’re not alone. Transitioning into a digitally-driven culture has been one of the toughest shifts for businesses experiencing limited people, budgets, and time. Over half of Australian businesses still don’t have a website, much less any form of
It’s no secret: as a marketer, whatever you put on social media is out there for the world to see. But could relying on social media for marketing put your digital marketing assets at risk?
Google Plus recently announced it’s shutting down operations of the consumer (personal) version of Google+,
Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency.
Something that has stuck with me about reputation management is that your reputation is what others say about you. Your character is who you really are. Responding to customer reviews is an important step to protecting both your business online reputation and your character.
In a recent study titled ‘How