028 Do’s and Don’ts of Influencer Marketing for Tourism

In this episode, hear from Instagram influencer Shirin Jamaly about the growing changes of Instagram and helpful strategies centred around what makes a great influencer marketing campaign and how to work with and reach out to influencers for successful Instagram collaborations.

Key Learnings and A-HA Moments from Shirin:

  • Starting a side hustle is challenging but it can be done even if you’re working full time
  • 7-11 job (start side hustle at 7pm and finish at 11pm!)
  • If you love what you do and have a passion for something, the puzzle comes together and don’t give up
  • See that a challenge is a blessing
  • Collaborate with an influencer that has aligned passions and values to your own
  • Be true to yourself because there’s only one of you
  • Don’t fall for the trap of just because you got an offer that it’s genuine
  • Do your research before you accept any offers
  • Maintaining the same routine because of a habit, it also requires a strict structure and time management.
  • No matter if you have self-doubt, you’ll regret not doing it.
  • “Success is not owned, it’s rented.  Rent is due every day.”
  • Persistence is the key to everything

Resources and Links Shirin Loves:

#TourismHub #BeExcellent

Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

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