Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency. Part of today’s marketing includes SEO…
Something that has stuck with me about reputation management is that your reputation is what others say about you. Your character is who you really are. Responding to customer reviews is an important step to protecting both your business online reputation and your character. In a recent study titled ‘How Online Reviews Influence Sales‘ by…
Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses. Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and presence. When it comes to social…
Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am asked by budding small business…
It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses. This is an opportunity missed…
Which is more crucial, the acquisition of new customers, or the retention of existing ones? This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.” We are in the “Age of the Customer”, where businesses have become customer-centric; directing time, labour, and resources…
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing like generals going into battle…
The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention. If you want to increase your odds of small business success, the…
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting calls that started with ‘ I…
If you don’t have time to read, here is a short video summary 🙂 Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only a phone swipe away to connect you to those…
