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What You’ll Discover in This Live Workshop

• 
  Understand how visitor discovery is changing
• 
  Identify gaps in your current digital approach
• 
  Explore where AI can support smarter marketing and content creation
• 
  Take the first practical step toward assessing your Digital & AI Readiness

meet your trainer

Despina Karatzias

Founder, Institute of Excellence | Tourism & Small Business Capability Specialist

Despina works with tourism operators, SMBs and industry leaders to translate strategy into practical capability uplift. Her expertise spans tourism operations, experience development, e-commerce frameworks and digital & AI readiness across small business and the visitor economy.

FAQs

Who is this session for?

Tourism operators, accommodation providers, experience businesses, and regional visitor economy leaders who want to understand whether they are structurally prepared for 2026.

You do not need to be technical. If you are unsure whether your current approach is future-ready, or whether all the effort you are putting into digital is actually working, this session will give you clarity.

Is this a technical AI workshop?

No. This session does not cover prompts, tools, or software tutorials. It examines digital and AI readiness at a structural level: how your business is positioned, how your systems support scale, and whether your AI activity is creating genuine leverage or just extra complexity.

What will I leave with?

You will complete a Digital & AI Readiness Snapshot that identifies your authority gaps, AI integration weaknesses, structural inefficiencies, and one prioritised focus to act on now.

You will not leave with a full implementation plan. That is the work inside the paid course: AI for Tourism: Smarter Content, Marketing & Experience Design.

Is this suitable for small or regional tourism businesses?

Yes, and it was built with you in mind.

Readiness is not about business size. It is about structure. Whether you operate a solo experience, a regional property, or manage multiple products, the framework applies.

Smaller operators often have more to gain from getting this right than larger ones do.

Will a recording be available?

A recording of the session will not be provided to participants. If you are unable to attend live, the recording will be available for purchase after the session for $49.

Is this webinar free?

Yes. There is no cost to attend. It is designed to give you genuine clarity and direction to take that one next step.

Is there an opportunity for deeper support after the webinar?

Yes. Participants who want to move from readiness into implementation can continue through:

AI for Tourism: Smarter Content, Marketing & Experience Design

This is the structured course where the work gets done. Details will be shared at the close of the live session.

Do I need to prepare anything before attending?

No preparation is required.

If possible, however, have your website open and access to any basic analytics or booking data during the session. Using your own real context will make the Readiness Snapshot more accurate and immediately actionable.

How long is the workshop?

The live workshop runs for approximately 60 minutes, including practical reflection and next steps.

Tourism operators, accommodation providers, experience businesses, and regional visitor economy leaders who want to understand whether they are structurally prepared for 2026.

You do not need to be technical. If you are unsure whether your current approach is future-ready, or whether all the effort you are putting into digital is actually working, this session will give you clarity.

No. This session does not cover prompts, tools, or software tutorials. It examines digital and AI readiness at a structural level: how your business is positioned, how your systems support scale, and whether your AI activity is creating genuine leverage or just extra complexity.

You will complete a Digital & AI Readiness Snapshot that identifies your authority gaps, AI integration weaknesses, structural inefficiencies, and one prioritised focus to act on now.

You will not leave with a full implementation plan. That is the work inside the paid course: AI for Tourism: Smarter Content, Marketing & Experience Design.

Yes, and it was built with you in mind.

Readiness is not about business size. It is about structure. Whether you operate a solo experience, a regional property, or manage multiple products, the framework applies.

Smaller operators often have more to gain from getting this right than larger ones do.

A recording of the session will not be provided to participants. If you are unable to attend live, the recording will be available for purchase after the session for $49.

Yes. There is no cost to attend. It is designed to give you genuine clarity and direction to take that one next step.

Yes. Participants who want to move from readiness into implementation can continue through:

AI for Tourism: Smarter Content, Marketing & Experience Design

This is the structured course where the work gets done. Details will be shared at the close of the live session.

No preparation is required.

If possible, however, have your website open and access to any basic analytics or booking data during the session. Using your own real context will make the Readiness Snapshot more accurate and immediately actionable.

The live workshop runs for approximately 60 minutes, including practical reflection and next steps.