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april

26apr10:30 am- 11:30 amFREE Online Training: Insta Power! How to Build Your Brand and Reach More CustomersLive Online Training intensive

Event Details

Benefits of This Course:

Do you want your brand to reach a bigger audience?

Would you like your business to be a popular name in social media?

Are you looking for a much bigger and better place to showcase your unique products, services and experiences?

If you answered yes join me for a FREE one-hour training on all things Insta POWER!

The wins you will discover in this complimentary training include:

– Tips on how to attract more followers

– Types of content Instagram audiences LOVE

– How to use Instagram to engage with your audience

Will there be a recording available if I can't make it?

Yes absolutely! As long as you register for the training you will receive the recording to view and learn at your own time. To have access to the training it is really important to register so that you receive the recording afterwards.

Until then #BeExcellent and I will look forward to seeing you on Thursday 26th Apr at 10.30am.

Despina x

Time

(Thursday) 10:30 am - 11:30 am Melbourne AEST

Location

ONLINE

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

26apr1:00 pm- 2:00 pmWebsite Excellence: Creating Content That Converts

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key learning outcomes for this training is to understand the importance of content marketing. More importantly how to effectively plan your content activity around sales activity and promotions to convert content in sales.

The Wins:

  • Defining content and why it is so important to have a strategy
  • Identify the different types of content and choosing what is right for your business
  • Developing a 12 month content marketing calendar

Module Content:

Lesson 1: Benefits of Content Creation

Lesson 2: Content Types

Lesson 3: Content Planning

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

may

3may10:30 am- 11:30 amFREE Online Training: Brand YOU! How to Develop Your Personal BrandLive Online Training intensive

Event Details

Benefits of This Course:

Are you neglecting brand you? In other words your personal brand? Failing to get serious about your personal brand in today’s digital landscape can leave you behind.

The best day to start developing brand YOU is today. Not tomorrow. Today.

This FREE training will give you inspired food for thought, ideas and strategies to start thinking about your greatest asset, you! Wherever you are in your journey you have a great opportunity to step things up and share your magic.

The wins you will discover in this complimentary training include:

– Tips on how to start developing your personal brand

– How a blog can help you build a brand online

– Adopting video to your personal brand strategy

Will there be a recording available if I can't make it?

Yes absolutely! As long as you register for the training you will receive the recording to view and learn at your own time. To have access to the training it is really important to register so that you receive the recording afterwards.

Until then #BeExcellent and I will look forward to seeing you on Thursday 3rd May at 10.30am.

Despina x

Time

(Thursday) 10:30 am - 11:30 am Melbourne AEST

Location

ONLINE

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

9may - 11may 910:30 ammay 11Instagram Marketing for Tourism (Online Training)Live Online Training intensive

Event Details

Benefits of This Course:

If you are a small to medium tourism business owner or marketer, the purpose of this month’s Live Online Training Intensive is to empower you with the skills and knowledge to successfully integrate Instagram into your daily business activity. With over 800 million monthly active users globally it is the platform you can not afford not to use Instagram to grow your business. By joining us you will be empowered to take your Instagram marketing to the next level. You will do this by having a clear understanding of how the platform works, how it can benefit you and most importantly how you can execute a well-researched strategy to grow your Instagram community, brand and business.

What You Will Learn:

In this course you will achieve the following key objectives:

  • Discover the benefits of Instagram marketing
  • Tips to grow your account and attract the right followers
  • How to use and integrate Instagram stories into your marketing
  • Build a winning Instagram marketing plan
  • Learn the latest social and content marketing techniques and tools
What Course Includes:

– 3 x 1.5 hour live training sessions

– Private Facebook Group

– Training material

– Lifetime Access to Training and Q & A recordings

– Opportunity to network with other like-minded tourism experience makers from around the country

LIVE TRAINING DATES:

Day 1: Wednesday 9th May 2018 (10.30am – 12pm)

Module 1: Introduction to Instagram

Lesson 1 – Getting Started

Lesson 2 – Instagram for Business

Lesson 3 – Instagram Stories

Day 2: Thursday 10th May 2018 (10.30am – 12 pm)

Module 2: Building Your Instagram Game Plan

Lesson 1 – Hashtags Explained

Lesson 2 – Attract, Build, Convert

Lesson 3 – Instagram Tools of the Trade

Day 3: Friday 11th May 2018 (10.30am – 12 pm) 

Module 3: Instagram Advertising Opportunities

Lesson 1 – Types of Instagram Ads

Lesson 2 – Instagram Ads via Facebook Ads Manager

Lesson 3 – Working with influencers

COST:

$210

FREQUENTLY ASKED QUESTIONS (FAQS):

Is the cost for per week or is that the cost of the entire course?

That is the full kit and caboodle. The works for $210 per student.

Why is this so cheap?

Because we are saving costs on venue and travel we are able to deliver affordable and accessible quality training so that we can help as many small business owners and marketers as possible.

I can’t make it to all the dates, can I still participate?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training as we will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your weekly modules over the six week period. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

I am not a tourism business yet love the sound of this content – will this be relevant to me and my business?

Absolutely! This course has been delivered to many different products and service-based businesses from a wide range of industries and every single participant has found the training actionable to their own business. In addition to this if you don’t find the content upon completing the course we will give you a 100% refund!

I have a membership organisation and would love to offer this training to our members?

We would love to collaborate with you. Please get in touch with us and together we can customise training to your members. p:+61 3 9018 7616 | or email us at hello@instituteofexcellence.com

Do you have a question not covered here?

Haven’t answered your question? Get in touch we will love to hear from you.

Here’s to your excellence and we look forward to welcoming you to this Facebook training 🙂

#BeExcellent

Time

9 (Wednesday) 10:30 am - 11 (Friday) 12:00 pm Melbourne AEST

Location

ONLINE

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

15may - 17may 1510:30 ammay 17LinkedIn for Business and Career Growth (Online Training)Live Online Training intensive

Event Details

Benefits of This Course:

LinkedIn is the world’s go-to site for professional networking, job searching and corporate branding. With more than 540 million users, It’s the ultimate platform for business and career growth, lead generation and thought leadership.

Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. Like most social networks there is an opportunity to establish your brand with a free company page as well as a personal professional profile.

There is also an opportunity to promote your business with LinkedIn ads.

In this Live Online Training Intensive starting Tuesday 15th May, you will explore this powerful platform starting from how to build a winning LinkedIn profile, through to how to run a successful LinkedIn advertising campaign.

What You Will Learn:

In this course, you will achieve the following key objectives

  • Benefits for your business and career to take an active role on LinkedIn
  • Key questions to ask yourself when using LinkedIn
  • Discover the most popular content types
  • LinkedIn advertising guide for LinkedIn marketers
What Course Includes:
  • 3 x 1.5-hour live training sessions
  • Private Facebook Group – #BeExcellentHQ
  • Practical exercises, Templates and Checklists
  • Lifetime Access to Training recordings and material
  • Opportunity to network with other like-minded business owners and marketers
LIVE TRAINING DATES:

Day 1: Tuesday 15th May 2018 (10.30am – 12 pm)

Module 1: LinkedIn Introduction

Lesson 1 – LinkedIn and Your Career

Lesson 2 – LinkedIn and Your Business

Lesson 3 – How to build a LinkedIn winning profile

Day 2: Wednesday 16th May 2018 (10.30am – 12 pm)

Module 2: LinkedIn Publishing Platform

Lesson 1 – Publisher Explained

Lesson 2 – Best Practices

Lesson 3 – Distribution and Measurement

Day 3: Thursday 17th May 2018 (10.30am – 12 pm)

Module 3: LinkedIn Advertising Opportunities

Lesson 1 – Types of LinkedIn Ads

Lesson 2 – What Ads Can Do and Won’t Do

Lesson 3 – Reporting and Analytics

COST:

$210

FREQUENTLY ASKED QUESTIONS (FAQS):

Is the cost for per week or is that the cost of the entire course?

That is the full kit and caboodle. The works for $210 per student.

Why is this so cheap?

Because we are saving costs on venue and travel we are able to deliver affordable and accessible quality training so that we can help as many small business owners and marketers as possible.

I can’t make it to all the dates, can I still participate?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training as we will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your weekly modules over the six week period. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

I am not a tourism business yet love the sound of this content – will this be relevant to me and my business?

Absolutely! This course has been delivered to many different products and service-based businesses from a wide range of industries and every single participant has found the training actionable to their own business. In addition to this if you don’t find the content upon completing the course we will give you a 100% refund!

I have a membership organisation and would love to offer this training to our members?

We would love to collaborate with you. Please get in touch with us and together we can customise training to your members. p:+61 3 9018 7616 | or email us at hello@instituteofexcellence.com

Do you have a question not covered here?

Haven’t answered your question? Get in touch we will love to hear from you.

Here’s to your excellence and we look forward to welcoming you to this Facebook training 🙂

#BeExcellent

Time

15 (Tuesday) 10:30 am - 17 (Thursday) 12:00 pm Melbourne AEST

Location

ONLINE

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

31may1:00 pm- 2:00 pmMarketing Excellence: Getting Digital in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key objective of this training is to fall in love with all the opportunities marketing your products, service s and to extent yourself, can do for your bottom line. Together we will explore digital tools, tips and tricks to increase your productivity and promotional activity.

The Wins:

  • Understand the fundamental principals of digital marketing
  • Marketing assets, what they are and what is the most important to invest it
  • Aligning digital outcomes to business outcomes

Module Content:

Lesson 1: Digital Marketing 101

Lesson 2: Taking Stock of Digital

Lesson 3: Creating a Digital Action Plan

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

june

28jun1:00 pm- 2:00 pmMarketing Excellence: Getting Social in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

Gain a greater understanding of the key benefits of popular social media platforms Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube. In this training participants will walk away with clarity and a social media plan to drive track and customers to your business.

The Wins:

  • Overview and insights of the key social media platforms in Australia.
  • Laser focus on growing, engaging and converting Facebook and Instagram audiences into customers.
  • Create consistent winning content.

Module Content:

Lesson 1: Decoding Social Media

Lesson 2: Facebook and Instagram for Business

Lesson 3: Your Social Media Planner

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

july

5jul1:00 pm- 2:00 pmMarketing Excellence: Getting Collaborative in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

In this training, we shine the light on the importance of consistent collaboration online and offline. You will be inspired by different examples from large and small business. Building a business is always best when we build together as a community.

The Wins:

  • Benefits of collaboration and why every business must add it in their marketing mix
  • Partnership marketing opportunities available to every business.
  • Collaborating with influencers

Module Content:

Lesson 1: Collaboration Benefits

Lesson 2: Partnerships and Packaging

Lesson 3: Influencer Marketing 101

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

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