october

26oct1:00 pm- 2:00 pmServicing Excellence: The Customer Journey

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

Winning customer love is more about creating meaningful connections and real conversations and less about sophisticated campaigns. In this training you will discover the path to purchase to customer journey from dreaming to doing.

The Wins:

  • Discover why customers service and brand building is an inside out job
  • How to create meaning experiences
  • What customer complaints are costing your business

Module Content:

Lesson 1: Customer Insights and Expectation

Lesson 2: The Value of a Happy Customer

Lesson 3: The Cost of Complaining

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Photo credit: https://www.instagram.com/petertaylorphotography/
Website: www.petertaylorphotography.net

Time

(Thursday) 1:00 pm - 2:00 pm AEST

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

november

30nov1:00 pm- 2:00 pmServicing Excellence: Your Ideal Customer

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

If you are trying to please everybody, you are pleasing nobody. In this training you will be clear about who your customer is and why it is important to know your customer on a deeper level. Knowing your Ideal Very Important Customer (IVIC) this will place your business in the best possible position to achieve success.

The Wins:

  • What an Ideal Very Important Customer is and why this is important to your business
  • The reasons why making a deeper connection with your digital visitor is essential for running a profitable business
  • How to craft your own ideal digital visitor

Module Content:

Lesson 1: YourIdeal Very Important Customer (IVIC)

Lesson 2: Why Understanding Your Customer is Essential

Lesson 3: Crafting Your Ideal Very Important Customer

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Photo credit: https://www.instagram.com/petertaylorphotography/
Website: www.petertaylorphotography.net

Time

(Thursday) 1:00 pm - 2:00 pm AEST

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

january

25jan1:00 pm- 2:00 pmServicing Excellence: Becoming a Customer-Centric Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

To gain an understanding the importance of intimately empathising with your customers wants, needs and challenges. Only when we listen to our customers we can best serve them. Most importantly becoming customer centric is becoming aligned with core guiding values and delivering service that is driven by these guiding principles.

The Wins:

  • Knowing what you stand for and represent
  • Three ultimate questions to ask yourself every day
  • Adopting a givers gain mindset

Module Content:

Lesson 1: Your Ultimate Selling Proposition

Lesson 2: Aligning Values with Service

Lesson 3: Giving a CARE

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Photo credit: https://www.instagram.com/petertaylorphotography/
Website: www.petertaylorphotography.net

Time

(Thursday) 1:00 pm - 2:00 pm AEST

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

february

22feb1:00 pm- 2:00 pmWebsite Excellence: Why Your Website Exists

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key outcome of this training is to discover the benefits of a ‘website visitor’ first mindset. Whether you have an existing website or starting from scratch, you will be given insights and clarity about what is working and what’s not. Further to this explore the five key focal points for your website and planning requirements.

The Wins:

  • The benefits of having a website
  • Giving your website the TLC it deserves
  • Top tree priority actions visitors must take when landing on your website

Module Content:

Lesson 1: Must Have Benefits and Features of Business Websites

Lesson 2: Website Love

Lesson 3: Top 3 Website Visitor Actions

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

march

29mar1:00 pm- 2:00 pmWebsite Excellence: Building The Right Site

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

Ensuring you are choosing the website that is right for you and your budget is very important. Key objective of this training is to empower you to make the right decisions when you are building your website.

The Wins:

  • Making the right website choices
  • Decoding Website Platforms
  • Top tree priority actions visitors must take when landing on your website

Module Content:

Lesson 1: Must Have Benefits and Features of Business Websites

Lesson 2: Website Love

Lesson 3: Top 3 Website Mistakes and How to Avoid Them

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

april

26apr1:00 pm- 2:00 pmWebsite Excellence: Creating Content That Converts

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key learning outcomes for this training is to understand the importance of content marketing. More importantly how to effectively plan your content activity around sales activity and promotions to convert content in sales.

The Wins:

  • Defining content and why it is so important to have a strategy
  • Identify the different types of content and choosing what is right for your business
  • Developing a 12 month content marketing calendar

Module Content:

Lesson 1: Benefits of Content Creation

Lesson 2: Content Types

Lesson 3: Content Planning

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

may

31may1:00 pm- 2:00 pmMarketing Excellence: Getting Digital in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key objective of this training is to fall in love with all the opportunities marketing your products, service s and to extent yourself, can do for your bottom line. Together we will explore digital tools, tips and tricks to increase your productivity and promotional activity.

The Wins:

  • Understand the fundamental principals of digital marketing
  • Marketing assets, what they are and what is the most important to invest it
  • Aligning digital outcomes to business outcomes

Module Content:

Lesson 1: Digital Marketing 101

Lesson 2: Taking Stock of Digital

Lesson 3: Creating a Digital Action Plan

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

june

28jun1:00 pm- 2:00 pmMarketing Excellence: Getting Social in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

Gain a greater understanding of the key benefits of popular social media platforms Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube. In this training participants will walk away with clarity and a social media plan to drive track and customers to your business.

The Wins:

  • Overview and insights of the key social media platforms in Australia.
  • Laser focus on growing, engaging and converting Facebook and Instagram audiences into customers.
  • Create consistent winning content.

Module Content:

Lesson 1: Decoding Social Media

Lesson 2: Facebook and Instagram for Business

Lesson 3: Your Social Media Planner

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

july

5jul1:00 pm- 2:00 pmMarketing Excellence: Getting Collaborative in Your Business

Event Details

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

In this training, we shine the light on the importance of consistent collaboration online and offline. You will be inspired by different examples from large and small business. Building a business is always best when we build together as a community.

The Wins:

  • Benefits of collaboration and why every business must add it in their marketing mix
  • Partnership marketing opportunities available to every business.
  • Collaborating with influencers

Module Content:

Lesson 1: Collaboration Benefits

Lesson 2: Partnerships and Packaging

Lesson 3: Influencer Marketing 101

JOIN US FOR MORE ONLINE TRAINING:

This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.

FREQUENTLY ASKED QUESTIONS (FAQS):

I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

Time

(Thursday) 1:00 pm - 2:00 pm AEDT

Location

Online Training Course Geelong, Victoria Australia

Organizer

InstituteOfExcellence.comhello@instituteofexcellence.com

Pin It on Pinterest

X