An absolute pleasure to invite my first guest, Liz Ward (@lizward_oz) to the Tourism Hub Podcast. A game changer in adopting innovative technologies in the tourism industry Liz led the Australian Tourism Data Warehouse (ATDW) business during its start-up phase in 1999-2001 and then as CEO from August 2004 until February 2015, and previously held senior management positions in Tourism and Events Queensland for 12 years including Director of e-Marketing. Most recently she left the corporate world behind and shares her story about starting her new venture, TourismTribe.com, the online learning hub with over 650 tourism businesses in the network. In this episode, we take a step back in time to where it all began for Liz. She generously shares what drove her to pursue a career in tourism, what life was like in the corporate world and how it compares to now as she made the transition to start her own business with partners Fabienne Wintle and Wendy Smith. She is a wealth of knowledge and I hope you enjoy this as much as I did. I will definitely have her back – enjoy!