Online Bookability

Tourism Training: Online Bookability

Course Objectives

Course size: one-to-one or groups

To understand how a visitor journey begins from dreaming about visiting a destination and deciding where to stay and what to do we must appreciate the path to purchase. This course helps tourism business owners and managers identify the very beginning of the visitor experience and how to best use digital assets so that their business in not left behind.

The Goal:

To understand how a visitor journey begins from dreaming about visiting a destination and deciding where to stay and what to do we must appreciate the path to purchase. This course helps tourism business owners and managers identify the very beginning of the visitor experience and how to best use digital assets so that their business in not left behind.

The Wins:

– Understand the latest research travel search, user expectations and usability 

– Explore off the shelf systems vs customised solutions 

– Discover Free and cost effective ways to improve your visitors path to purchase

Module 1: The visitor experience

Lesson 1: Consumer Online Travel Behaviour 

Lesson 2: What is an online booking system? 

Lesson 3: What system is best for me?

Module 2: Online Reputation Management

Lesson 1: What are they saying about you?

 Lesson 2: Monitor your feedback. 

Lesson 3: Embrace Feedback

Module 3: Being Mobile Friendly

Lesson 1: The evolution of mobile technology

 Lesson 2: Why make a website mobile friendly?

 Lesson 3: Mobile friendly and SEO

Learning Outcomes

Understand the latest research travel search, user expectations and usability
Explore off the shelf systems vs customised solutions
Discover Free and cost effective ways to improve your visitors path to purchase