

The key objective for this training is to have an appreciation for the shift in the tourism industry to the robust and thriving visitor economy. We take you through the visitor journey and how you can best attract, connect with and serve the modern day visitor.
Keynote Presentation
Group Training
In a world where everyone is connected and visitor information is readily available, the customer experience is your brand. And without defining these experiences, brands can become victim to whatever people feel and share online. In this training discover why great products, creative marketing, and delightful customer service are no longer enough to win customers. We’ll unlock why the future of business is experiential and show you how to create and cultivate meaningful experiences.
– Discover why customer service, brand building and online reputation is an inside out job
- Customer expectations and creating meaningful experiences
- Explore the customer journey from dreaming to doing and cost of complaining
Lesson 1: Visitor Insights and Expectations
Lesson 2: The Value of a Happy Visitor
Lesson 3: The Cost of Complaining in Australia
Lesson 1: Ideal Visitor Avatar (IVA)
Lesson 2: Delivering Values Driven Service
Lesson 3: The Ultimate Selling Proposition of Your Business
Lesson 1: The Power of the Collective
Lesson 2: Visitor Servicing Through Packaging
Lesson 3: 5 Key Components of Successful Packaging