Understanding the Visitor Economy
Tourism Training: How to Attract, Connect With and Serve Your Visitor
Course Objectives
The key objective for this training is to have an appreciation for the shift in the tourism industry to the robust and thriving visitor economy. We take you through the visitor journey and how you can best attract, connect with and serve the modern day visitor.
Course Delivery
Keynote Presentation
Group Training
The Goal:
In a world where everyone is connected and visitor information is readily available, the customer experience is your brand. And without defining these experiences, brands can become victim to whatever people feel and share online. In this training discover why great products, creative marketing, and delightful customer service are no longer enough to win customers. We’ll unlock why the future of business is experiential and show you how to create and cultivate meaningful experiences.
The Wins:
– Discover why customer service, brand building and online reputation is an inside out job
- Customer expectations and creating meaningful experiences
- Explore the customer journey from dreaming to doing and cost of complaining
Module 1: Visitor Journey
Lesson 1: Visitor Insights and Expectations
Lesson 2: The Value of a Happy Visitor
Lesson 3: The Cost of Complaining in Australia
Module 2: Becoming Visitor Centric
Lesson 1: Ideal Visitor Avatar (IVA)
Lesson 2: Delivering Values Driven Service
Lesson 3: The Ultimate Selling Proposition of Your Business
Module 3: Smart Collaborations
Lesson 1: The Power of the Collective
Lesson 2: Visitor Servicing Through Packaging
Lesson 3: 5 Key Components of Successful Packaging
Learning Outcomes
- Understand the difference between tourism and visitor economy
- The laws of visitor attraction
- How to make meaningful visitor connections
- Visitor servicing through world class service
Who is this training developed for?
- Front Line Visitor/Guest Service Staff
- Visitor Information Centre Staff and Volunteers
- Small/Medium Tourism Business Owners and Staff
Bookings and Enquiries
- +61 3 9018 7616
- hello@insituteofexcellence.com