Introduction to Inbound Tourism
Tourism Training: Introduction to Inbound Tourism
Course Objectives
Course size: one-to-one or groups
- This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully.
- You will also learn how to best market your experiences to the inbound traveller.
The Goal:
This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully. - You will also learn how to best market your experiences to the inbound traveller.
The Wins:
– You will further your knowledge in understanding inbound tourism,
- The different travel distribution channels available,
– How to price your product/ service appropriately
– how to market your product/ service to attract international visitors to the area.
Module 1: Introduction to Inbound Tourism
Lesson 1: Understanding Inbound Tourism
Lesson 2: Inbound vs Domestic and the difference in working in these markets
Lesson 3: Overview of major source markets
Module 2: Travel Distribution Channels Explained
Lesson 1: Understanding the travel distribution system
Lesson 2: Who are travel distributors within the system
Lesson 3: Is your price right for the international market?
Module 3: Marketing experiences to the inbound visitor
Lesson 1: Sales and marketing overview to attract international visitors
Lesson 2: Familiarisations
Lesson 3: Sales Missions, Sales Calls, Training and Trade Shows
Learning Outcomes
- You will further your knowledge in understanding inbound tourism,
- The different travel distribution channels available,
- How to price your product/ service appropriately, and
- how to market your product/ service to attract international visitors to the area.
Bookings and Enquiries
- +61 3 9018 7616
- hello@insituteofexcellence.com