Introduction to Inbound Tourism

Tourism Training: Introduction to Inbound Tourism

Course Objectives

Course size: one-to-one or groups

This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully.
You will also learn how to best market your experiences to the inbound traveller.

The Goal:

This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully. - You will also learn how to best market your experiences to the inbound traveller.

The Wins:

– You will further your knowledge in understanding inbound tourism,

 - The different travel distribution channels available, 

– How to price your product/ service appropriately 

– how to market your product/ service to attract international visitors to the area.

Module 1: Introduction to Inbound Tourism

Lesson 1: Understanding Inbound Tourism 

Lesson 2: Inbound vs Domestic and the difference in working in these markets 

Lesson 3: Overview of major source markets

Module 2: Travel Distribution Channels Explained

Lesson 1: Understanding the travel distribution system 

Lesson 2: Who are travel distributors within the system 

Lesson 3: Is your price right for the international market?

Module 3: Marketing experiences to the inbound visitor

Lesson 1: Sales and marketing overview to attract international visitors 

Lesson 2: Familiarisations

 Lesson 3: Sales Missions, Sales Calls, Training and Trade Shows

Learning Outcomes

You will further your knowledge in understanding inbound tourism,
The different travel distribution channels available,
How to price your product/ service appropriately, and
how to market your product/ service to attract international visitors to the area.