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Introduction to Inbound Tourism

Tourism Training: Introduction to Inbound Tourism

Course Objectives

Course delivery: one-to-one or groups

  • This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully.
  • You will also learn how to best market your experiences to the inbound traveller.

The Goal:

– This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully.
– You will also learn how to best market your experiences to the inbound traveller.

The Wins:

– You will further your knowledge in understanding inbound tourism,
– The different travel distribution channels available,
– How to price your product/ service appropriately
– how to market your product/ service to attract international visitors to the area.

Module 1: Introduction to Inbound Tourism

Lesson 1: Understanding Inbound Tourism
Lesson 2: Inbound vs Domestic and the difference in working in these markets
Lesson 3: Overview of major source markets

Module 2: Travel Distribution Channels Explained

Lesson 1: Understanding the travel distribution system
Lesson 2: Who are travel distributors within the system
Lesson 3: Is your price right for the international market?

Module 3: Marketing experiences to the inbound visitor

Lesson 1: UnderstaLesson 1: Sales and marketing overview to attract international visitors
Lesson 2: Familiarisations
Lesson 3: Sales Missions, Sales Calls, Training and Trade Shows

Learning Outcomes

  • You will further your knowledge in understanding inbound tourism,
  • The different travel distribution channels available,
  • How to price your product/ service appropriately, and
  • how to market your product/ service to attract international visitors to the area.

Bookings and Enquiries

Phone

+61 3 9018 7616