

Course size: one-to-one or groups
This course helps tourism business owners and managers learn how to understand the benefits of inbound tourism and make an informed decision on how to best enter this market successfully. - You will also learn how to best market your experiences to the inbound traveller.
– You will further your knowledge in understanding inbound tourism,
- The different travel distribution channels available,
– How to price your product/ service appropriately
– how to market your product/ service to attract international visitors to the area.
Lesson 1: Understanding Inbound Tourism
Lesson 2: Inbound vs Domestic and the difference in working in these markets
Lesson 3: Overview of major source markets
Lesson 1: Understanding the travel distribution system
Lesson 2: Who are travel distributors within the system
Lesson 3: Is your price right for the international market?
Lesson 1: Sales and marketing overview to attract international visitors
Lesson 2: Familiarisations
Lesson 3: Sales Missions, Sales Calls, Training and Trade Shows