Client Stories

Share your story

From learning to doing: let’s celebrate your business and the time we spent growing together.

Despina Karatzias facilitating an Institute of Excellence workshop for small business owners in Australia

If you’ve worked with the Institute of Excellence through a course, workshop, program, mentoring or partnership, we’d love to invite you to feature your business on our Client Stories page.

This is our way of saying thank you. You put in the effort and made real changes in your business and organisation, and that deserves to be seen. Your story gives your business a place in front of our network of people building better businesses and communities: business owners, community and industry leaders, tourism bodies, and local and state government partners. It links straight to your website and social media, so people can find you and do business with you.

It also shows what can be achieved when we invest our time in our growth through education, building our skills and capability together.

What you get

  • Your own feature page with your logo, photos, video and story
  • Direct links to your website, Instagram, Facebook and LinkedIn
  • A share on our channels, so more people see your business
  • A page you can share too, with customers, partners and funding bodies

How it works

  1. Tell us your story. Fill in the form below. It takes about 10 minutes.
  2. We take a look. We review everything before it goes live, and we may get in touch if we have a question.
  3. You go live. Your story appears on our Client Stories page, and we’ll let you know as soon as it’s up.

Before you start

  • Logo: a square or near-square logo works best, at least 500 × 500 pixels. A PNG with a transparent background is ideal, but a JPG on white is fine too. Maximum file size is 2 MB.
  • Photo: a landscape (sideways) photo of you, your team or your business, at least 1600 pixels wide. Keep the main subject near the centre, as the edges may be trimmed on phones.
  • Video (optional): you can share either:
    • a short promotional video of your business, or
    • a short clip about your Institute of Excellence experience. Simply finish this sentence to camera: “What I loved most about my experience with the Institute of Excellence was…”
  • Upload it straight from your phone (up to 60 MB, about 30 to 60 seconds), or paste a YouTube or Vimeo link for longer videos. Captioned videos are best, so everyone can enjoy them.
  • Permission: only share photos and videos you have the right to use. When you send your story, you give us permission to share it across the Institute of Excellence website and media channels.

For example: Owner, Manager

We'll only use this to contact you about your story. It won't be shown publicly.

For example: Halls Gap, Grampians

What you do, who you do it for and what makes you different. Up to 600 characters.

For example: a course, workshop, program or mentoring.

Tell us about your journey. What led you to the Institute of Excellence, and where did we meet? What were you working on, what did you put into practice and, most importantly, what changed for you and your business? Up to 1,200 characters.

Finish this sentence in a line or two: "What I loved most about my experience with the Institute of Excellence was…" Up to 400 characters.

A short description for people using screen readers, ideally under 125 characters. For example: Grampians Wine Co logo, a gold vine leaf above the business name.

Not sure what to write? Upload your logo to ChatGPT, Claude or Copilot and paste this prompt:
"Write alt text for this logo for a website. Start with the business name followed by the word 'logo', then briefly describe the main image or symbol and colours. Keep it under 125 characters. Don't say 'image of' or 'picture of'."

JPG, PNG or WEBP, up to 5 MB. This becomes the main image on your story, so a landscape photo works best. Please only send photos you have permission to share.

Leave empty if the image is purely decorative.

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A short description for people using screen readers. For example: Sarah smiling outside the cellar door.

Share a short promotional video of your business, or finish this sentence to camera: "What I loved most about my experience with the Institute of Excellence was…" Upload straight from your phone (.mp4 or .mov, up to 60 MB, about 30 to 60 seconds). Filming with your phone held sideways looks best.

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File name:

File size:

No video selected

Add video

Leave empty if the image is purely decorative.

For longer videos, paste a YouTube or Vimeo link. Captioned videos are best, so everyone can enjoy them.

Please paste the full link to your Instagram profile, for example: https://www.instagram.com/instituteofexcellencehq/

Please paste the full link to your Facebook page, for example: https://www.facebook.com/ExcellenceHQ

Please paste the full link to your LinkedIn page, for example: https://www.linkedin.com/company/instituteofexcellence/

Client stories are shared in clients’ own words. They are not an endorsement or certification by the Institute of Excellence.