054 Igniting Smart Marketing for 2025 Part 3: Digital-First Strategies – Essential Tools and Tactics

Smiling woman in black attire with text overlay: Igniting Smart Marketing for 2025 - Part 3: Digital-First Strategies: Essential Tools and Tactics

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias broadcasts from the beautiful Nusa Dua in Bali, continuing her seven-part series on igniting smart marketing strategies for 2025. Despina begins by celebrating the achievements of the State Tourism Award finalists and winners across Australia, highlighting the significance of the Quality Tourism Framework in elevating industry standards.

This episode is dedicated to Lisa Ronson, a remarkable marketing leader whose legacy continues to inspire. Despina reminisces about Lisa’s transformative contributions during her tenure at Tourism Australia, including the iconic Dundee Super Bowl campaign.

The focus then shifts to “Digital First Strategies: Essential Tools and Tactics,” where Despina shares the story of Norman, a charismatic beachside entrepreneur in Bali. Norman’s journey underscores the importance of blending personal connections with digital strategies to expand business reach and sustainability. Despite his charm and dedication, Norman’s lack of digital presence limits his market potential.

Despina provides valuable insights into how businesses like Norman’s can leverage digital tools and partnerships to enhance their offerings. She outlines practical steps for building relationships with local hotels, tourist information desks, and transport drivers to boost visibility and bookings. The episode also covers the creation of a simple yet effective website, harnessing social media, and automating communications to save time and effort.

Listeners are encouraged to embrace a digital-first mindset, combining personal charm with technology to work smarter, not harder. Despina emphasises the transformative power of digital strategies in building credibility, increasing bookings, and freeing up time for what truly matters.

Join Despina in this inspiring discussion and learn how to refine your approach with actionable tips and tools. Download the free eBook “Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive” and prepare to elevate your tourism business in 2025 and beyond.

00:41 – Celebrating Tourism Achievements
01:25 – Tribute to Lisa Ronson
02:33 – Introduction to Digital First Strategies
03:00 – Norman: The Beachside Entrepreneur
04:23 – The Importance of Digital Presence
07:54 – Building Digital Presence Through Partnerships
13:59 – Action Plan for Digital Success

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Embrace the digital-first mindset and let your business thrive!

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