066 Sustainable Growth: How Agritourism is Transforming Australia’s Food and Tourism Sectors

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Professional woman in a black and white blazer smiling confidently against a modern black and yellow background. The bold text reads 'Sustainable Growth' with a subtitle, 'How Agritourism is Transforming Australia's Food and Tourism Sectors.' The design highlights themes of agritourism, sustainable development, and the intersection of food and tourism industries in Australia.

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This episode is brought to you by the Australian Regional Tourism (ART) Network recorded live at the ART 2024 Convention in Mackay, a dynamic gathering of regional tourism leaders and innovators.

Australian Regional Tourism (ART) is the peak body representing regional tourism practitioners, fostering collaboration, knowledge sharing, and innovation to drive sustainable growth in regional destinations. We’re also excited to share details about the 2025 Australian Regional Tourism Convention (ARTC), which will be held in the stunning Adelaide Hills from October 14–17, 2025. Hosted in the historic German town of Hahndorf, the event will offer an inspiring blend of world-class cellar door experiences, pristine nature, and agritourism gems. It’s the perfect opportunity for tourism professionals to connect, exchange ideas, and shape the future of regional tourism.

In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities.

Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in creating value chains that benefit farmers, allowing them to innovate and diversify their offerings. With a focus on education, business planning, and strategic development, Rose emphasises the importance of regulatory changes to support farmers in creating sustainable and profitable ventures.

The episode features compelling case studies, such as the story of Rich Glen Olive Estate, illustrating how agritourism can drive economic development and enhance community engagement. Rose also touches on the importance of local food systems and the potential for food tourism to become a key component of regional economies.

Tune in to discover how agritourism is paving the way for a more resilient and vibrant future for Australia’s farming communities, and learn about the opportunities and challenges that lie ahead.

01:49 Regionality Consultancy for Agriculture, Food and Tourism

08:49 Regulation and legislation make it difficult for individual farmers to do certain things

17:44 Connecting Agriculture and Tourism Together

21:51 Queensland needs an agri tourism planning policy for food tourism

27:16 Food tourism has brought fresh, local, seasonal food to the consumer

SAVE THE DATE for the 2025 Australian Regional Tourism Convention

Don’t forget to save the date for the 2025 Australian Regional Tourism Convention, October 14–17 in the stunning Adelaide Hills. Despina will be there for the fourth consecutive year, capturing content and all the gold nuggets from the convention including live broadcast interviews across the Australian Regional Tourism Network Facebook and Linked In Pages. Who knows, you could be the next guest sharing your insights on regional tourism. If you are a tourism professional working in the Australian regional tourism industry this is a convention you want to add to your budget and don’t want to miss. I look forward to seeing you in 2025, and don’t forget to subscribe on your favourite podcast platform, to tune in to monthly Australian Regional Tourism ARTful Chats!

Connect with Rose Wright:

Website: https://www.regionality.com.au/

LinkedIn: Rose Wright

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias

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Facebook: Institute of Excellence | Tourism Hub Podcast

Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias

YouTube: Institute of Excellence | Despina Karatzias

Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Stay passionate, stay excellent, and keep your fire burning!

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