Registration Open
AI for Tourism: From AI Curious to AI Capable (Horsham)
Hosted by Grampians Wimmera Mallee Tourism, this free, full-day program in Horsham helps tourism operators move from AI curious to AI capable. No technical expertise needed.
The morning workshop, AI Foundations, shows how visitors now research and plan travel and how your business shows up. The afternoon workshop, Putting AI to Work, helps you build an AI-assisted workflow for a task you do every week. Come to one session or both.
Bring a laptop. The afternoon session needs a paid AI account. A light lunch is provided.
- 12 November 2026
- 9:30 am to 4:30 pm AEDT (doors 9:15 am)
- Free
- Registration Open
- Rightbank Brewing Society, 58C Darlot Street, Horsham VIC
What You'll Discover
- How visitors now use search and AI tools to plan their trips
- Where your online presence needs clearer information to be found
- An AI discoverability audit and a prioritised list of opportunities
- An AI-assisted workflow for one repeatable task, with human review built in
- Better AI instructions, plus clear boundaries for privacy and accuracy
- A 30-day action plan to keep going after the day
Common questions
Do I need technical skills or AI experience?
No. The program is designed for tourism operators at any level, including people who have barely used AI.
Can I attend just the morning or just the afternoon?
Yes. Come to the morning workshop (AI Foundations), the afternoon workshop (Putting AI to Work) or both for the full day. You can attend the afternoon without the morning.
What do I need to bring?
A laptop for both sessions. For the afternoon you will also need a paid AI account, a task you do regularly in your business and some non-confidential business information to work with.
What will I leave with?
From the morning: an AI discoverability audit of your business and a prioritised list of opportunities. From the afternoon: an AI-assisted workflow for one of your own tasks and a 30-day action plan. Full-day participants also receive a workbook with templates.
Is lunch provided?
Yes. A light lunch of sandwiches, tea and coffee is served from 12:30 pm to 1:30 pm. Free parking is available at the venue.
Will you cover using AI safely?
Yes. You will learn how to check AI outputs, protect sensitive information and set clear boundaries for privacy and accuracy.
Meet your trainer
Despina Karatzias
Founder, Institute of Excellence | Business and Tourism Capability Specialist
Despina is a certified trainer and business coach delivering practical training programs that turn strategy into real capability for business owners and industry leaders. Her expertise spans sales, marketing, operations, accreditation frameworks, and digital and AI readiness across small business and the visitor economy. Her belief is simple for herself and everyone she serves and supports: be better today than you were yesterday.