Online Courses for Small Business, Tourism and Community Leaders
Practical, self-paced courses built from nearly two decades of hands-on work with small businesses, tourism operators and councils. Each one gives you tools, workbooks and exercises you can use in your business the same week.
Not sure where to start?
Full courses go deep on one area of your business. Short courses solve one problem fast.
Browse full courses Browse short coursesFull courses
In-depth programs with workbooks and exercises. $297 each.
Full courseDesign the Business You Actually Want to RunFor small business owners in any industryPut your whole business on one page, choose your first priority and leave with a 30-day plan you start tomorrow.$297View course
Full courseHow to Start (and Keep) Your Small BusinessFor anyone starting or growing a small businessSet your business up properly and finish with a signed 30-day commitment to act on first.$297View course (opens in a new tab)
Full courseDesigning Customer Experiences That Bring People BackFor owners and teams in any customer-facing businessScore your customer experience and leave with a 30-day plan for more reviews, referrals and return visits.$297View course
Full courseStrategic Business Vision: Turning Ideas into ActionFor owners, leaders and boards ready to planTurn your ideas into measurable goals and a 90-day roadmap you will actually follow.$297View course
Full courseDigital Accessibility: Writing Accessible and Inclusive ContentFor anyone who writes for the web, social media or printWrite content more people can read, use and act on, in line with accessibility standards.$297View course (opens in a new tab)
Full courseThe Art of Managing Challenging CustomersFor frontline teams and the people who lead themPractical ways to stay calm, handle complaints and turn tense moments around.$297View course (opens in a new tab)
Short courses
Focused courses you can finish in an afternoon. From $49.
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Short courseAI Content Strategies for Australian Regional Tourism MarketersFor regional tourism marketers and operatorsUse AI to plan and create destination content for blogs, video and social, faster.$97View course
Short courseCustomer Centricity: Why Customer Service Is Not EnoughFor owners and teams ready to put customers at the centreLearn why good service alone is not enough, and how to shift your business from product-focused to customer-centric.$49View course (opens in a new tab)
Short courseNon-Techie SEO for Small BusinessFor small business owners with no technical backgroundUnderstand how search works and the simple steps that help customers find your website.$49View course (opens in a new tab)
Short courseQuick Wins: What You Need to Be Doing Right Now to Ignite Your Tourism BusinessFor tourism business ownersSimple, low-cost actions you can take straight away to bring in more visitors.$49View course (opens in a new tab)
Training a team, committee or region?
We deliver these topics as live workshops, keynotes and capability programs for councils, tourism bodies and business networks, shaped around your audience and region.
Common questions
Where do I take the course?
On the Institute of Excellence learning platform at courses.instituteofexcellence.com. You create your account when you enrol, then log in there whenever you want to continue.
Do I have to finish in one sitting?
No. All courses are self-paced, so you can work through the lessons and exercises when it suits you.
What is the difference between full and short courses?
Full courses ($297) go deep on one area of your business, with workbooks and exercises to put it into practice. Short courses ($49 to $97) focus on one topic you can learn and apply quickly.
Can my council or organisation run this training for a group?
Yes. We deliver these topics as live workshops and programs for councils, tourism bodies and business networks. See how we can work together.