Our Blog

Insights and practical thinking on tourism and business, covering AI, marketing and digital change. Written for anyone navigating a rapidly changing digital landscape.

Hairdresser styling a client's hair in a salon with text overlay: '3 Things Melbourne Tourism and Hospitality Businesses Can Learn from Hairdressers' by the Institute of Excellence."

3 Things Melbourne Tourism and Hospitality Businesses Can Learn from Hairdressers
Visitor Information Services, Collaborate for Success

8 Visitor Information Services ‘Collaborate for Success’ Insights and Inspirations
Transformation Strategy

Transformation Strategy In The Age of COVID
Digital Marketing strategy

How to Plan and Execute an Effective Digital Marketing Strategy
Chit Chat Series from the Young Tourism Network: Despina Karatzias

Chit Chat Series from the Young Tourism Network: Despina Karatzias
Online marketing for small business

Mastering Online Marketing for Small Business
seo

The Art of Being Findable – SEO for (Non-Techie) Small Business
Visitor Servicing

The Ultimate Guide to Visitor Servicing (and the #1 Secret Ingredient for Standout Experiences!)
Digital Marketing

5 Essential Digital Marketing Strategies for Small Business Marketers
Entrepreneur

5 Actionable Steps for Entrepreneurs to Stay on Track and On Purpose
Hug your visitors

How to Virtually Hug Your Visitors: The Principles of Passionate Customer Service
instagram-likes1

Why Your Instagram Likes have Disappeared, and Why It’s a Good Thing!
Two wooden arrow sign stacked in an opposite direction with a text "Excellence" and "Mediocrity"

Want to Build Excellency in Customer Service? Leave Nothing to Chance
Smartphone displaying the LinkedIn app profile page on a wooden table with soft sunlight and shadows.

LinkedIn 101: Beginners Guide for Professionals and Students
website

8 Critical Elements of a Successful Website