You might not realise it, but taking care of your website is like taking care of your pet, or your garden. Or a particular plant like a bird of paradise, say. It looks fantastic when well taken care of, but without regular care, watering and pruning and removal of dead flowers & any unsightly foliage and your striking orange and blue flowers can pretty quickly look like birds from hell.
Every piece of content you post is similar to feeding your pet, watering your garden or pruning your favourite plants so that your website will stay healthy and grow.
New content is viewed and consumed by your current and potential customers, as well as search engines. Meanwhile, a website which does not get updated regularly is deemed by search engines and visitors as “dead.” Consistency is crucial not only for your website but also for SEO (Search Engine Optimisation) purposes. If you want to know essential reasons to prioritise fresh content, keep on reading.
Give Value to Your Customers
One of the most obvious reasons why you should post content frequently is to keep your customers updated about what is happening with your industry and business. Constant communication will also serve to introduce your company to new customers who will have higher chances to read your news. To help with this, you can give your subscribers and followers the option to receive updates every time you post something new.
Posting regularly also helps you develop brand loyalty and is a fantastic strategy to keep your customers interested. Loyal customers translate to increased traffic and higher sales. Furthermore, if you present valuable information to your customers, they will be more driven to make an informed decision to buy from you.
Fresh Content Builds Awareness
The way people look at brands has dramatically changed within the last ten years. Now, consumers are in control of what they want to see and how they want to consume content. Technology advancement has also meant that brands have altered the way they communicate. Businesses now feature a two-way communication style to address concerns of consumers and foster relationships.
Nowadays, it is a requirement for businesses to utilise social media platforms such as Facebook, YouTube and Instagram to communicate with their audience. As a result, companies who do use these mediums have seen massive growth in using videos and blogs to further connect with customers. Further to this fresh content not only helps you build awareness, but it also helps you build your SEO and organic opportunities to attract unique visitors to your website.
Elevate Your Authority
All brands aim to be viewed by customers and search engines as the industry’s authority. The more informative and valuable content you feature, the more your brand’s influence will increase. It helps immensely because Google, the most used search engine in the world, will index sites that stream regular content. Meaning, the more content you post, the more you improve your chances to become an authority site.
The more you continue to publish content for your industry, the more you will become more effective at gaining people’s trust. And trust is essential when it comes to purchasing from your brand. Social media is also a highly valuable medium for building authority.
Generate Traffic
To generate results in any business goal you set out to achieve, it is essential to post consistently. Brands which posted over 16 new pieces of content monthly have four times more traffic than companies which only post up to four times monthly.
A primary reason behind this is because you create more significant inbound link opportunities and indexing potential. Assuming that all of your brand’s post has the same high quality, your customers will be more enticed to spend more of their time on your website.
Beat the Competition
Whether it is on your social media or your website, posting regular content is a great way to make your competition irrelevant. Mainly because, through consistent releases, you will attract more new and existing people. Having more visitors to your website translates into more followers and enables new customers to get to know you better and find your content a lot easier relative to your competitors who are not proactive in this space.
More Content Means More Keywords
Every time you post new content, you are using more keywords that can attract customers. These keywords are vital for the algorithms used by search engines to determine ranking and indexing.
By frequently adding content such as articles and blog posts, you are allowing yourself to optimise more pages with relevant keywords that can drive people to visit your site.
Fresh Content is King
As iconic business tycoon Bill Gates declared, content is king. However, people need to change their understanding of this statement because the content is not necessarily king; new and updated content is king.
Think about it; would a potential customer want to purchase from you if your content is old? People would most likely not follow your brand and leave your page because they want existing brands.
Many companies might be challenged to provide frequent content to customers. However, great content would not be beneficial if it is not consistent. Without a doubt, brands which give their audience engaging and steady content will reap the benefits of effective content marketing outcomes.
I hope you found these benefits helpful for your content creation journey, and if you like this article, then I’d really love it if you can share it on your favourite social media platforms.
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