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5 Ways to Build a Strong Online Reputation

A strong online reputation is one of the greatest secrets to succeeding as an online businessman or as a local business owner. With different platforms which offer business a medium to creating and building a reputation online, the key to succeeding is not just in creating an online reputation but also maintaining one. Online reputation today dwells mostly on reviews. Reviews are so critical and amazing and fantastic reviews, and feedback are certainly a major advertisement strategy an online business can ever utilise.

While amassing several positive reviews may be difficult and take quite an extensive number of years, delivering quality and highly needed products and services are a sure way of getting positive reviews. Reviews today can be the bane of your business or brand existence. It can make or mar your reputation and hard work within hours.

Take for instance, most individuals hoping to embark on a trip most time go online to find out information relating to travelling to such places and most of the time, they tend to read up reviews and people experiences about using certain services such as Hotels, Restaurants, Transport companies and so on. The truth of the matter is that it is common for someone to have read about the services and products you offer before stepping into your shop or business place.

For the sake of this blog, I will try as much as possible to reveal to you (5) unique and tested ways to build a strong online reputation.

    Respond Immediately

Customer support is one of the most important aspect of an online business. Responding on time is a great bonus and can tell a lot about how efficient your business is. From responding to reviews, feedbacks, and question on all social media is very important. Always try to be on top of everything that is said about you. You can make use of Google alerts or other efficient notification apps.

    Express Gratitude

Always learn to always respond to your with a sign of appreciation. You can always craft a custom appreciation format whenever you want to reply to their feedback or questions.

    Build Relationship & Ask For Reviews

Building relationships are very important when it comes to building a strong online reputation. Building a relationship can be birthed by creating content that allows your readers to share in your vision and also solves their questions and offers support in any area of their lives. By being able to connect and build a relationship with your audience, buyers, you are then able to request reviews from them easily.

    Use Customer Feedback As A Business Development Tools

Excellence is not perfection but progress. Understanding this will help you realise that feedback from your customers is very important and they are tips your customers want you to effect in your business in order for you to attain success.

    Deliver & Delight

Never make promises you can't keep and if you break them try as much as possible to apologise profusely. Always try to understand that your customer's satisfaction is essential to the growth of your business. Always over deliver notwithstanding the situation.

Despina is a passionate digital marketer, social media maestro and tourism professional. With over 15 years working and growing small businesses she started her own boutique training business, Institute of Excellence with the intention to ignite excellence in business and people. As a Certified Victorian Tourism eKit Trainer, business coach, author and digital marketing professional, Despina is a passionate advocate for growing small business through shared experiences because every business has a very special gift, YOU!

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