We speak with inbound tour operator Nayaz Noor from 39 Degrees South about how he is making the most of losing 100% of his clients due to COVID19.
A Wharton School of Business Alumni, (University of Pennsylvania, USA) Nayaz has over 35 years of experience in the travel & tourism industry, working for Travel Agencies, Airlines and Tour Operators in India, Middle East and the USA.
- Moved to the USA in 1990, then moved back to India and started his business
- Circa 2010 visited and fell in love with Melbourne
- Perseverance and following through were values that kept Nayaz going with major challenges starting out his business, Safir Tours
- Researching places to sell: do it, learn it, and sell it
- Realised there will always be more ongoing competition and started focusing on niche products and how to differentiate themselves from competitors
- Started the process of rebranding in 2019 from Safir Tours to 39 Degrees South
- March 15, 2020, was the total turning point for his business due to Australian PM’s declaration of travel bans.
- Enrolled in Deakin University to get out of comfort zone and challenge himself and do something to give back to the tourism industry, which was cybersecurity.
- Being hacked is not if, but when.
- Protecting yourself online: create a complicated password, 2-factor authentication, be aware of people looking to take advantage of you.
- Mumbai Mission was the ah-ha moment for Nayaz when he realised that he had a cricket group booked without even selling
- Understand who you’re selling before you start selling
- Risk management and back up: Focus resources in the right direction NOW. Learn and do something different. Reskill NOW.
- Personal habits: Must write down what you’re going to do that day (the night before or the morning of) no matter how mundane.
- Helpful resource: Harvard Business Review, TED, Radio Garden, How Will You Measure Your Life
- Watch the video here: https://www.facebook.com/DespinaKaratzias/videos/324223342263933/
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Show hosted by Despina Karatzias.
This program is brought to you by Tourism Hub in association with The Institute Of Excellence. #BeExcellent
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