Institute of Excellence
Creating Accessible and Inclusive Experiences in Tourism and Business
Download Our Accessibility Guide
Championing Accessibility at the Institute of Excellence
At the Institute of Excellence, we are committed to fostering inclusive and accessible environments that allow everyone to participate fully in tourism, business, and community experiences. Ensuring that spaces, services, and digital content are accessible is not just a compliance requirement but a business imperative.
With a growing demand for accessible tourism and business practices, prioritising accessibility ensures that all visitors, customers, employees, and stakeholders feel welcomed and valued.
Why Accessibility is Essential for Businesses
Making your business, services, and digital platforms accessible benefits many people, including individuals with disabilities, ageing populations, and families. Prioritising accessibility can help businesses:
- Expand their customer base and attract new markets
- Enhance their reputation and build brand loyalty
- Increase revenue and customer satisfaction
- Comply with Australian accessibility standards
- Foster a more inclusive community
At the Institute of Excellence, we help businesses create accessible environments for individuals with:
- Mobility disabilities, including wheelchair and mobility scooter users
- Food allergies and dietary requirements
- Cognitive and sensory sensitivities, such as Autism Spectrum Disorder
- Vision and hearing impairments requiring digital accessibility features
Our Commitment to Inclusive Business and Tourism
The Institute of Excellence is dedicated to:
- Delivering training, workshops, and online courses to promote accessibility awareness
- Ensuring our programs, courses, and events are fully accessible
- Supporting businesses in developing accessible tourism offerings and services
Digital Accessibility Course
Writing Inclusive Content
Ensuring that online content is accessible is critical for digital inclusivity. Our Digital Accessibility: Writing Accessible and Inclusive Content course helps businesses create websites, documents, and marketing materials that meet accessibility standards.
What You Will Learn
- How to create accessible content that complies with WCAG 2.1 standards
- Best practices for website accessibility, including screen reader compatibility, colour contrast, and alt text usage
- Writing in plain English for clarity and inclusivity
- Legal compliance and accessibility laws relevant to Australian businesses
- Ensuring multimedia content (videos, images, and audio) is accessible through captions, transcripts, and alternative text
Supporting Accessible Tourism
Accessible tourism is essential for ensuring that all travellers, regardless of ability, can enjoy their experiences with confidence. Businesses that prioritise accessibility create welcoming environments that improve customer satisfaction, increase bookings, and promote inclusive travel.
Best Practices for Accessible Tourism Operators
Accessible tourism is essential for ensuring that all travellers, regardless of ability, can confidently enjoy their experiences. Businesses that prioritise accessibility create welcoming environments that improve customer satisfaction, increase bookings, and promote inclusive travel.
- Physical Accessibility: Provide wheelchair access, step-free entry, and sensory-friendly environments
- Food and Beverage Considerations: Offer clear allergen labelling and cater to dietary requirements
- Digital Accessibility: Ensure websites meet WCAG 2.1 compliance and support assistive technologies
- Inclusive Communication: Use plain English, captioned videos, and alternative formats for diverse audiences
Empowering Businesses Through Accessible Tourism
The Institute of Excellence is committed to helping businesses integrate accessibility and inclusivity into their operations. Whether in events, hospitality, retail, or tourism, we provide expert guidance to ensure businesses align with best practices in accessible tourism.
Why Accessibility Matters for Businesses
Investing in accessibility not only enhances visitor experiences but also strengthens business growth and reputation. By creating an inclusive environment, businesses can:
- Improve customer satisfaction and retention
- Attract a broader audience, including travellers with disabilities
- Meet Australian accessibility standards and best practices
- Contribute to a more inclusive tourism industry
Join the Quality Tourism Framework Accessible Program
The Quality Tourism Framework Accessible Program provides businesses with tools, resources, and accreditation to support accessible tourism. By participating, businesses can:
- Assess and improve their accessibility standards
- Gain recognition as an accessible-friendly business
- Build a more inclusive and welcoming experience for all visitors
Join industry leaders in championing accessible tourism and ensure your business is equipped to meet the needs of all travellers.