Digital Diagnostics – Measuring Your Effectiveness with Google Analytics

Digital Marketing Training: Digital Diagnostics – Measuring Your Effectiveness with Google Analytics

Course Objectives

Course size: one-to-one or groups

  • This course helps tourism business owners and manager understand the benefits of marketing and measuring your website performance. You will learn how the platform works by creating your own account and learning how to create customised reports as well as a measurement plan.

Learning Outcomes

  • Learn how to create your own account.
  • Learn why Google Analytics is a platform that you must use to measure your digital success.
  • How to create your own customized reports to keep track of your website performance.

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