Creating Conversion Focussed Websites

Tourism Training: Creating Conversion Focussed Websites

Course Objectives

Course size: one-to-one or groups

Understand key website functionality and principles to convert enquiries to bookings
Demystify the key Google products every tourism business needs to know
Discover search engine optimisation and how to do it yourself like a pro

The Goal:

Understand key website functionality and principles to convert enquiries to bookings – Demystify the key Google products every tourism business needs to know – Discover search engine optimisation and how to do it yourself like a pro.

The Wins:

– Understand the difference between home pages and landing pages and their importance 

– Optimising the most important page on your website 

– Creating mobile friendly copy that converts

Module 1: Design and content

Lesson 1: Customer path to purchase 

Lesson 2: Copy that converts 

Lesson 3: Optimising your contact us page

Module 2: Mobile and Bookability

Lesson 1: Being mobile Friendly 

Lesson 2: Transforming your marketing with mobile 

Lesson 3: Making your copy mobile Friendly

Module 3: The importance of Content Creation

Lesson 1: Understanding content marketing 

Lesson 2: The benefits of content creation

 Lesson 3: How content directly relates to your Search Engine Optimisation (SEO)

Learning Outcomes

Understand the difference between home pages and landing pages and their importance
Optimising the most important page on your website
Creating mobile friendly copy that converts