Creating Conversion Focussed Websites
Tourism Training: Creating Conversion Focussed Websites
Course Objectives
Course size: one-to-one or groups
- Understand key website functionality and principles to convert enquiries to bookings
- Demystify the key Google products every tourism business needs to know
- Discover search engine optimisation and how to do it yourself like a pro
The Goal:
Understand key website functionality and principles to convert enquiries to bookings – Demystify the key Google products every tourism business needs to know – Discover search engine optimisation and how to do it yourself like a pro.
The Wins:
– Understand the difference between home pages and landing pages and their importance
– Optimising the most important page on your website
– Creating mobile friendly copy that converts
Module 1: Design and content
Lesson 1: Customer path to purchase
Lesson 2: Copy that converts
Lesson 3: Optimising your contact us page
Module 2: Mobile and Bookability
Lesson 1: Being mobile Friendly
Lesson 2: Transforming your marketing with mobile
Lesson 3: Making your copy mobile Friendly
Module 3: The importance of Content Creation
Lesson 1: Understanding content marketing
Lesson 2: The benefits of content creation
Lesson 3: How content directly relates to your Search Engine Optimisation (SEO)
Learning Outcomes
- Understand the difference between home pages and landing pages and their importance
- Optimising the most important page on your website
- Creating mobile friendly copy that converts
Bookings and Enquiries
- +61 3 9018 7616
- hello@insituteofexcellence.com