Creating Conversion Focussed Websites

Tourism Training: Creating Conversion Focussed Websites

Course Objectives

Course size: one-to-one or groups

  • Understand key website functionality and principles to convert enquiries to bookings
  • Demystify the key Google products every tourism business needs to know
  • Discover search engine optimisation and how to do it yourself like a pro

The Goal:

Understand key website functionality and principles to convert enquiries to bookings – Demystify the key Google products every tourism business needs to know – Discover search engine optimisation and how to do it yourself like a pro.

The Wins:

– Understand the difference between home pages and landing pages and their importance
– Optimising the most important page on your website
– Creating mobile friendly copy that converts

Module 1: Design and content

Lesson 1: Customer path to purchase
Lesson 2: Copy that converts
Lesson 3: Optimising your contact us page

Module 2: Mobile and Bookability

Lesson 1: Being mobile Friendly
Lesson 2: Transforming your marketing with mobile
Lesson 3: Making your copy mobile Friendly

Module 3: The importance of Content Creation

Lesson 1: Understanding content marketing
Lesson 2: The benefits of content creation
Lesson 3: How content directly relates to your Search Engine Optimisation (SEO)

Learning Outcomes

  • Understand the difference between home pages and landing pages and their importance
  • Optimising the most important page on your website
  • Creating mobile friendly copy that converts

Bookings and Enquiries

Phone

+61 3 9018 7616

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