Website Excellence: Creating Content That Converts

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from InstituteOfExcellence.com

The Goal:

The key learning outcomes for this training is to understand the importance of content marketing. More importantly how to effectively plan your content activity around sales activity and promotions to convert content in sales.

The Wins:

  • Defining content and why it is so important to have a strategy
  • Identify the different types of content and choosing what is right for your business
  • Developing a 12 month content marketing calendar

Module Content:

Lesson 1: Benefits of Content Creation

Lesson 2: Content Types

Lesson 3: Content Planning


This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register.


I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here’s to your excellence today and every day, and we look forward to seeing you at the training 🙂

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent