Facebook Marketing for Tourism (Online Training)

FREE Online Training: Top 5 Ways to Focus Your Tourism Marketing in 2018

Are you a passionate experience maker, wanting to expand your social media marketing skills?

You are just starting out or have been delivering experiences for years but know you have to lift your Facebook game?

Do you want to accelerate your brand using the largest social media company in the world without wasting time trying to figure it all out?

In 2018, Institute of Excellence has partnered with the team at Tourism Tribe to deliver a monthly series of ‘Live Online Training Intensives’. This series of industry-specific training will be made available online and delivered in 1.5-hour segments over three consecutive days.

Our first training will kick off with a ‘Facebook Marketing for Tourism’ focus on Wednesday 28th February at 10.30am! With over 2 Billion people across the globe active on the Facebook platform, your tourism business can benefit greatly from growing your brand and building a Facebook community for your business. Always evolving, Facebook founder, Mark Zuckerberg announced in early 2018 that the company will roll out changes to what appears in its newsfeed. With that said it is in all our interests as businesses and destination marketers to lift our Facebook marketing game whilst being mindful to protect our digital assets and customer relationships. In this Live Online Training Intensive covered over the span of 3 days, we will navigate the expanding Facebook universe to crack the code of these changes and help you refine your Facebook marketing strategy for the year ahead.


– Understand the fundamentals of Facebook and how people use and enjoy the social network

– What you can do to keep your Facebook Business page fresh and always leading the way to your destination

– Develop a Facebook Strategy to keep your fans engaged with your brand


– 3 x 1.5 hour live training sessions

– Private Facebook Group

– Training material

– Lifetime Access to Training and Q & A recordings

– Opportunity to network with other like-minded tourism experience makers from around the country

– Full money back guarantee


Day One: Wed 28th Feb 10.30-12pm – Facebook FundamentalsDay

Day Two: Thu 1st Mar 10.30-12pm – Facebook Content 101

Day Three: Fri 2nd Mar 10.30-12pm – Facebook Advertising Solutions




Is the cost for per week or is that the cost of the entire course?

That is the full kit and caboodle. The works for $210 per student.

Why is this so cheap?

Because we are saving costs on venue and travel we are able to deliver affordable and accessible quality training so that we can help as many small business owners and marketers as possible.

I can’t make it to all the dates, can I still participate?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training as we will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your weekly modules over the six week period. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

I am not a tourism business yet love the sound of this content – will this be relevant to me and my business?

Absolutely! This course has been delivered to many different products and service-based businesses from a wide range of industries and every single participant has found the training actionable to their own business. In addition to this if you don’t find the content upon completing the course we will give you a 100% refund!

I have a membership organisation and would love to offer this training to our members?

We would love to collaborate with you. Please get in touch with us and together we can customise training to your members. p:+61 3 9018 7616 | or email us at hello@instituteofexcellence.com

Do you have a question not covered here?

Haven’t answered your question? Get in touch we will love to hear from you.

Here’s to your excellence and we look forward to welcoming you to this Facebook training 🙂