People don’t buy what you do…

People don't buy what you do...they buy WHY you do it! This was the key message from global brand master Peter Economides during a series of lectures around Melbourne this week. Mr Economides was integral to the re-branding of Apple in the late nineties and the mastermind behind the  'think

On the shoulders of giants – do you have a mentor?

One of the greatest scientists of his time, Sir Isaac Newton, once said, “If I have seen further than other men it is because I have stood on the shoulders of giants”. Standing on the shoulders of those we respect, admire and who are achieving the results that we aspire

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