If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing
The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention.
If you want to increase your odds
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting
If you don’t have time to read, here is a short video summary 🙂
Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only
Are you tired of competitors outranking you on search engines?
Does your small business offer a better product/service, yet you find competitors consistently rank higher than you in search engine ranking placements?
The problem might be that you are overlooking some of the basics of search engine optimisation (SEO). Small
2018 marks the tenth year anniversary of Melbourne Tourism Leadership Program (MTLP), the greatest leadership program the industry has seen. Last night Destination Melbourne celebrated this milestone at the stunning Hamer Hall. It was the greatest honour to have experienced first hand the MTLP magic in 2012. The even greater
Australian Tourism Awards 2018 has kicked off to a flying start! Nominations are open around the country, and if you are a tourism business or professional, this is a great time to start thinking about putting your hat in the ring for anyone of your states categories.
It has been two weeks.
Two weeks and three days to be exact.
On the 30th June I said goodbye to the only life I have known since I graduated from uni and found myself a ‘real’ job. Good bye to full-time employment.
I was brought up to find a
Last night the Honourable Louise Asher MP hosted a ‘Women in International Business’ networking event in Mumbai, India sponsored by WE Connect International. The purpose of this event was to give Indian and Victorian women an opportunity to build the foundation of solid relationships and collaboration to further contribute to
Last Friday I had a call from my publisher to tell me my book ‘Adventures of a Balloon Girl‘ was not only ready it was delivered to my door step. I was not home at the time and I was glad. Suddenly I didn’t feel ready to see it, to
One of the greatest scientists of his time, Sir Isaac Newton, once said, “If I have seen further than other men it is because I have stood on the shoulders of giants”. Standing on the shoulders of those we respect, admire and who are achieving the results that we aspire
My new book Adventures of a Balloon Girl is a book about achieving excellence in small business as I reflect and share my journey managing Victoria’s leading ballooning company, Global Ballooning. Over the coming weeks I will unveil each chapter with a series of inspired blogs and videos.
In Chapter one
Last week I did something that was never NLP on my radar nor did I think was even possible for me. I completed and handed over to my publisher the first manuscript of my new book “Adventures of a Balloon Girl” for editing. When someone says to you, “You should
Neuro Linguistic Programming (NLP) consists of very effective techniques that give you back choices that you didn’t know you had. Even more than that, it is an attitude of curiosity, of wanting to learn new things, and explore possibilities. In order for anything from NLP to be successfully applied, there