The day to day running and managing a business faces a lot of challenges and competition. Any person that has started their own business can empathise why 50 per cent of all businesses fail within five years. You may be a seasoned and stable company or a new business that has started successfully, but lately,…
With its ability to reach nearly 3 billion people globally, social media is an effective platform on which to promote your business. By posting content and engaging with users on social media, you’ll attract more customers to your business. To succeed with social media marketing, though, you’ll need to avoid the following mistakes. 1. Buying…
As a tourism digital marketing trainer, learning on the move has always been the cornerstone of everything I ever wanted the Institute of Excellence to be. My recent Content Marketing and Social Media Masterclass was an example of this where we spent four weeks covering the elements of content marketing, social media marketing, preparation, measurement,…
Something that has stuck with me about reputation management is that your reputation is what others say about you. Your character is who you really are. Responding to customer reviews is an important step to protecting both your business online reputation and your character. In a recent study titled ‘How Online Reviews Influence Sales‘ by…
Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses. Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and presence. When it comes to social…
If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing like generals going into battle…
“ Tell me and I forget. Teach me and I remember. Involve me and I learn.” Benjamin Franklin Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting calls that started with ‘ I…
If you don’t have time to read, here is a short video summary 🙂 Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only a phone swipe away to connect you to those…
Facebook has been in the headlines for all the wrong reasons. Following questions from a recent social media class I delivered recently, on what this means for the future of Facebook I thought I would share with you my thoughts as well as ’10 Tips to Protect Your Facebook Account and Your Business’. Five tips…
Typically when I go away, I pack at least three books, my journal and my laptop (because a holiday is a great time to catch up on work!) and load up my Kindle with more ‘just in case’ books! 2005 was the last time I read a non-fiction book. It was called Tully. Since then…
