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How to Craft an SEO and Content Marketing Strategy on a Budget

Small businesses aren’t just tasked with knowing their industry. Often, they also have to wear the hat of the marketing expert in addition to their other duties. It’s the only way they’ll survive in today’s competitive environment, especially if the budget doesn’t allow for outsourcing to a professional agency.
Part

10 Reasons Why Instagram Is Important For Your Business

Today, internet marketers agree that Instagram is the sweetheart of social media. The reasons are not far-fetched as it registers 1 billion active users monthly, with half of them following businesses.

Instagram has evolved to become a powerful marketing tool for businesses that look to improve their visibility and

5 Psychological Benefits You Gain from a Strong Business Network

Intuitively I have always known there are great psychological benefits gained from a strong professional business network and it wasn’t until I started my own business that I validated this thought. Having spent my entire working life in travel and tourism and the world of digital marketing, often I am

Content Marketing: 5 Reasons Your Website Needs a Blog

It’s a well-known fact a lot of businesses are now online. Data from the Australian Bureau of Statistics (ABS) shows on the one hand Australian citizens are voracious users of digital technologies and services, but on the other there isn’t the same level of usage or adoption among small businesses.

Customer Love: The Must-Have Requirement for a Better Customer Experience

Which is more crucial, the acquisition of new customers, or the retention of existing ones?
This question is a classic marketing conundrum; one that most misinformed business owner or marketer would quickly answer with “both, of course.”  We are in the “Age of the Customer”, where businesses have become customer-centric;

How To Create A Killer Facebook Marketing Strategy With These 5 Tips

If you want Facebook marketing to work for your business, you must develop a strategic plan of action for increased ROE, return on engagement. Simply posting content on Facebook and hoping for significant social media return on investment in your time, effort and advertising won’t work. Businesses approaching Facebook marketing

5 Digital Marketing Actions to Help Your Small Business Thrive

The responsibility of running a small business is real. Cash flow, quotes, follow-ups, day-to-day operations, sales and what is often left last on the list, marketing, especially, digital marketing. The responsibility is real, and so is the demand for your time and attention.
If you want to increase your odds

Werribee Open Range Zoo

Learning on The Move – Tourism Training Done Differently

“ Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Learning on the move and facilitating tourism training done differently has been a highlight for Institute of Excellence. It all started earlier this year when I had one of those exciting

6 Ways to Grow Your Instagram Influence

5 Ways to Grow Your Instagram Influence

 

If you don’t have time to read, here is a short video summary 🙂
Do you want to grow your Instagram influence and personal brand? Social media has proven to be a valuable tool when it comes to reaching the masses. Your product and service is only

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